News

Craft beer industry news.

Brewers Association Announces Mentorship Program

The Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—today announced the launch of its Mentorship Program.

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.

Ska Brewing Introduces New Canned Seasonal Lager, Mexican Style Lager Dark

After 21 years of serving its infamous craft lager in spring and summer, Ska presents a dark variant of the popular Mexican Logger for colder months. Having garnered a reputation for making clean, crisp lagers—  anticipation is high as Ska adds a fourth beer to their award-winning lager camp available each year.

Jim Beam Launches Campaign to Poach Drinkers Who ‘Need a Break From Beer’

Jim Beam Launches Campaign to Poach Drinkers Who ‘Need a Break From Beer’

Basketball fans might have noticed a new commercial from a spirits company during Thursday night’s NBA doubleheader on TNT trying to persuade them to ditch beer in favor of a popular cocktail. Suntory-owned Jim Beam launched a new campaign this week titled “Need a Break From Beer” with a TV spot on more than 20 national networks.

Stone Brewing Revives Sublimely Self-Righteous Black IPA

Stone Brewing kicks off 2021 with new releases, big surprises and noteworthy innovation – but first – a classic. Stone Sublimely Self-Righteous Black IPA answers the pleas of fans with its highly anticipated return 14 years later. This hop-heavy IPA is brewed with dark malt so that it pours black with a surprising punch of bitterness balanced by smooth malty character.

Rogue Ales & Spirits Releases 2021 Product Calendar

Rogue Ales & Spirits announces its 2021 Product Release Calendar. This year, Rogue is focusing on their core portfolio while adding ten diverse new products and eight new eye-catching packages.

Bootstrap Brewing Grows Sales 25% in 2020 With New Investments

In the challenging year that was 2020, Colorado-based Bootstrap Brewing Company celebrated successes. Despite the doom and gloom of COVID and election year, the brewery grew its annual sales more than 25-percent, launched new lines of both tasty non-alcoholic beers and Sparkalicious hard seltzers, and made significant additions to its brewhouse technology. 

Urban South Brewery Kicks Off The New Year With Weekly Beer Releases

New Orleans’ largest craft brewery will continue releasing new beers on a weekly basis as we head into January 2021. New beer releases will be announced on Mondays of each week and will be available on Thursdays to order online for pickup or to purchase in person at the Tchoupitoulas Street taproom.