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Craft beer industry news.

Distribution Roundup: Fort Point Beer Company Ends Self-Distribution in Bay Area.; Bell’s Brewery Partners with Classic Beverage in SoCal; Trillium Direct Ships to NH, VT

Distribution Roundup: Fort Point Beer Company Ends Self-Distribution in Bay Area.; Bell’s Brewery Partners with Classic Beverage in SoCal; Trillium Direct Ships to NH, VT

San Francisco-based Fort Point Beer Company has ended its 6-year-old self-distribution operation and sold the rights to distribute its brands to Matagrano Inc. in the Bay Area. Offerings from Bell’s Brewery will be sold by Classic Beverage in Southern California, following the acquisition of Bell’s brand rights by the City of Industry-headquartered wholesaler, which purchased Craft Beer Guild from Sheehan Family Companies.

Castle Island Launches Fiver Initiative

Partnering with five different local charities for 2021, Castle Island is raising proceeds for the foundations through the sale of Fiver, their fundraising-focused hazy IPA.

Brewjeria Company, Norwalk Brew House & South Central Brewing Co. Announce ‘Los Car Washeros’ Collaboration

Brewjeria Company, Norwalk Brew House and South Central Brewing Company once again team up with famed cartoonist, Lalo Alcaraz, to release Los Car Washeros; a collaboration beer with proceeds supporting the Car Wash Workers Emergency Fund – a cash assistance program providing workers with cash and/or grocery gift cards who are struggling through the pandemic.

Brewbound Podcast: Changing American Drinkers

Brewbound Podcast: Changing American Drinkers

Rabobank beverage analyst Bourcard Nesin joins the Brewbound Podcast to discuss his new report that details how drinker demographics are changing and how beverage companies can welcome these new consumers, who are more female, more diverse and older.

Charter Oak Brewing Introduced Over 40 New Styles in 2020

Charter Oak Brewing, located in historic Danbury, Connecticut continues to market new styles including their recent unique holiday ale called Fresh Cut Spruce Ale, brewed from Spruce Trees donated by a local farmer.

Yuengling Heads to Texas in First Expansion of JV with Molson Coors

Yuengling Heads to Texas in First Expansion of JV with Molson Coors

Everything’s bigger in Texas and America’s oldest brewery is hoping that beer sales will be too. This fall, the Lone Star State will be the first new market to receive D.G. Yuengling & Son beer as part of the Pennsylvania brewery’s joint venture (JV) with Molson Coors Beverage Company, the companies announced in a press release.

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

Anheuser-Busch Backed EverGrain Gives Spent Grain a Second Life

Anheuser-Busch Backed EverGrain Gives Spent Grain a Second Life

The brewing industry produces 9 million metric tons of spent grain annually, and rather than discard it, Anheuser-Busch InBev-backed ingredient supplier EverGrain is giving the nutrient-rich brewing byproduct a second chance as a food and beverage ingredient.

Bang Counters PepsiCo Motion to Dismiss Lawsuit

Bang Counters PepsiCo Motion to Dismiss Lawsuit

As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.