New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Elite Brands to Host Pliny the Younger 2020 Fundraisers

Pliny The Younger, the highly coveted Triple IPA from Russian River Brewing Company, will make its return to Colorado this February. Once again, Elite Brands of Colorado is proud to organize the 6th Annual “All Hopped Up For A Cure” fundraiser to coincide with the 2020 Pliny the Younger release.

Molson Coors Sales Hit Nearly $10.6 Billion in 2019

Molson Coors Sales Hit Nearly $10.6 Billion in 2019

Molson Coors Beverage Company reported nearly $10.6 billion in net sales for 2019, a decline of 1.8% compared to 2018. In a press release, Molson Coors Beverage Company president and CEO Gavin Hattersley called 2019 “a challenging year” for the company.

Trillium Launches Partnership with Urban Farming Institute of Boston, While #IAmCraftBeer Movement Pushes Forward

Trillium Launches Partnership with Urban Farming Institute of Boston, While #IAmCraftBeer Movement Pushes Forward

Seven years after establishing Trillium Brewing Company, co-founder JC Tetreault said the Canton, Massachusetts-based craft brewery was not living up to his intention for the business to “being a very good reflection of the broader community around us.” Enter the Urban Farming Institute of Boston (UFI), an organization dedicated to promoting farming in urban neighborhoods.

Coronado Brewing Targets High Single-Digit Growth in 2020

Coronado Brewing Targets High Single-Digit Growth in 2020

Coronado Brewing Company is poised for “planned strategic growth” in 2020, the company’s new CEO James Murray told Brewbound. According to Murray, the company’s projections for the year include 5% to 10% depletions (sales to retailers) growth. In 2019, Coronado sold 35,100 barrels, an 8.1% increase from the 32,471 barrels sold in 2018.

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.

Press Clips: Anchor Brewing Union Contract Finalized; D.C. Brau Receives Investment

Press Clips: Anchor Brewing Union Contract Finalized; D.C. Brau Receives Investment

Employees at Anchor Brewing ratified a three-year contract with the International Longshore and Warehouse Union (ILWU), Local 6 earlier this month, a first for the San Francisco-based brewery. D.C. Brau raised $614,335 from 12 investors during a recent equity raise, according to a December 19 U.S. Securities and Exchange Commission filing. Columbus, Indiana-based 450 North Brewing Company has posted an apology on its social media accounts for selling its Slushy line of beers with the incorrect alcohol by volume.

Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Flavored malt beverages have delivered more dollar sale growth in the off-premise retail channel than any other segment in the beer category in 2019, according to market research firm IRI. Innovation leaders from Molson Coors, Deschutes Brewery and beer-driven on-premise chain Taco Mac discussed the shifting beer category during the Brewbound Live business conference.