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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
On the verge of Night Shift Brewing Company’s ninth anniversary, the Everett, Massachusetts-based craft brewery is investing in its first “real advertising campaign.”
Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.
Boston Beer Company executives believe Truly Punch could be the next big thing in hard seltzer, rivaling the brand’s Lemonade and Iced Tea offshoots.
Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.
The launch of Dogfish Head’s ready-to-drink canned cocktails into near national distribution marks the culmination of what brewery founder Sam Calagione described as “the single longest R&D project” of his career.
The May 1 launch of a line of hard seltzers branded with fast-food chain Sonic’s name and proprietary beverage flavors has the potential to make Oklahoma City craft brewery COOP Ale Works a player in the $4 billion hard seltzer segment, president Sean Mossman told Brewbound.
Sarasota, Florida-based JDub’s Brewing is alive and about to launch a new flagship offering, following its April 2020 Chapter 11 bankruptcy filing thanks to a partnership with Orlando-based contract brewer Brew Theory.
Oregon lawmakers are considering a tax hike on alcoholic beverages that would increase taxes on malt beverages by $70 per barrel. The U.S. House of Representatives passed the American Rescue Plan, a $1.9 trillion pandemic relief bill in the early hours of Saturday, February 27. The bill includes a $25 billion fund for grants for bars, restaurants and breweries.
Anheuser-Busch InBev may be looking inward for a possible successor for CEO Carlos Brito. According to Bloomberg News, Michel Doukeris, CEO of A-B’s U.S. business, is the front-runner to succeed Brito.
For 2021, Brooklyn will lean on a slate of new offerings including Pulp Art Hazy IPA, the expanded Special Effects non-alcoholic line, and a line of hard seltzers, in addition to its flagship Brooklyn Lager and Summer Ale seasonal.
The next blend from Creature Comforts’ Concurrence series, Blend No. 7, releases this February. The beer will be available in 500-mL bottles from the brewery’s taproom.
A cidermaker and a craft brewer wanted to open a bar, so they founded a distillery. It’s complicated, but it’s the origin story behind the Bale Breaker and Yonder Taproom, set to open this summer in Seattle’s Ballard neighborhood, thanks to a piece of legislation passed in 2020.
Heineken USA showed off a slate of innovations that will begin rolling out in retailers this spring — including what CEO Maggie Timoney called its latest crown jewel, Dos Equis Ranch Water Hard Seltzer — during its spring meeting with wholesalers this week.
The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”
