Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.
Submit News
Are you launching a new product? Submit your news.
With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Lunar co-founders Sean Ro and Kevin Wong were a couple drinks in, reminiscing about the “before times” — when COVID-19 hadn’t locked down the country, halting travel — when they thought up their next flavor launch for their up-and-coming hard seltzer brand.
Atlanta-headquartered Monday Night Brewing announced plans today to open a 3,000 sq. ft. taproom in Nashville’s Germantown neighborhood, according to the Nashville Business Journal.
Stone Brewing is celebrating its 25th anniversary this year by getting nostalgic. May 10, the Escondido-headquartered craft brewery will be launching its “comeback” anniversary campaign, asking fans to vote for their favorite past Stone brews to come back in 2022.
Anheuser-Busch InBev has forged a master distributor agreement with Canteen Spirits, while its growth and innovation arm ZX Ventures has made an investment in the 2-year-old ready-to-drink canned cocktail brand.
Just in time for the changing weather, The Bruery is bringing back its favorite summer seasonal: Or Xata. An homage to the traditionally non-alcoholic drink, The Bruery’s Or Xata (pronounced or-chah-tah) seasonal is a blonde ale brewed with a heavy dosing of rice, cinnamon and vanilla along with lactose for a little extra creamy character.
Sour Me Unicorn Farts is a collaboration between Baltimore-based DuClaw Brewing and Diablo Doughnuts, based on the notorious ‘Unicorn Farts’ doughnut and is a sour beer made with a trio of fruits and fruity cereal, plus a hallmark swirl of natural edible glitter for an enhanced drinking experience.
Now, Victory Brewing Company is announcing its next innovation which combines their 25 years of brewing experience, innovation expertise, and close connection to its consumers to launch a new line of craft hard seltzers called Victory Waves.
Indeed Brewing Company is adding its first hazy IPA to its portfolio of beers. After a year-long research and development process at the pilot brewery in Milwaukee and on a larger scale at the Northeast Minneapolis brewery, Aquafuzz Hazy IPA will be available in its Twin Cities self-distribution beginning April 26 and in broader distribution across Wisconsin, North Dakota, and Minnesota in May.
Beginning on April 14th, the local MA establishments will debut an exclusive beer line in which $4 per pint will be donated to the Massachusetts Immigration & Refugee Advocacy Coalition to support the protection and integration of immigrants and refugees into our community.
Michigan’s Short’s Brewing is on the verge of its 17th anniversary — one that will go without an in-person celebration for the second consecutive year due to the COVID-19 pandemic.
We’re releasing Tart ‘N’ Hazy – a blend of wood-aged sour beer and hazy IPA – on April 9, so come grab a pint with us because this one counts as beer and a show.
It’s a bird, it’s a plane, it’s Super Epic Lager and it’s here to save the day. The latest of Epic Brewing Company’s lagers is intended to be the cold, crispy hero that will satisfy you when you need the most refreshing of beers. Super Epic Lager isn’t the beer you deserve, it’s the beer you’ve earned.
With its 10th birthday on the horizon, The Bronx Brewery today announces a relaunch of its three most celebrated brands – with a local artist featured on each label and community-centered initiatives revolving around each one.
Anheuser-Busch touted the successful first-week performance of its hard seltzer collaboration with rap star Travis Scott, Cacti Agave Spiked Seltzer, which sold out in many brick-and-mortar stores within 24 hours and online within 12 hours.
