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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
It’s April Fool’s Day but this is no hoax. Stone Brewing Company is launching a hard seltzer line. In fact, Buenavida Hard Seltzer is now available on draft at all of Stone’s taprooms and pubs, including its World Bistro & Gardens locations in Escondido and Liberty Station, and Stone Brewing Napa.
Flying Dog Brewery is ready to take on summer with the 2021 release of their hugely popular deck beer, Pool Hopping. Flying Dog first pioneered this new take on hazy summer ales in the summer of 2020 with the initial release of the newly designated beer.
errin Brewing Company announces the release of a new beer in the Side Hustle Series, as well as the return of a summertime seasonal favorite. Sunny Getaway Lemon Hibiscus Sour (6.3% ABV) and Grapefruit IPA (5% ABV) are now available at the Perrin Pub. You can find Sunny Getaway on draft and in 6-packs of 12 oz. cans, while Grapefruit IPA is offered on draft, and in 6-packs and 15-packs of 12 oz. cans.
If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.
On the verge of Night Shift Brewing Company’s ninth anniversary, the Everett, Massachusetts-based craft brewery is investing in its first “real advertising campaign.”
Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.
Boston Beer Company executives believe Truly Punch could be the next big thing in hard seltzer, rivaling the brand’s Lemonade and Iced Tea offshoots.
Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.
The launch of Dogfish Head’s ready-to-drink canned cocktails into near national distribution marks the culmination of what brewery founder Sam Calagione described as “the single longest R&D project” of his career.
The May 1 launch of a line of hard seltzers branded with fast-food chain Sonic’s name and proprietary beverage flavors has the potential to make Oklahoma City craft brewery COOP Ale Works a player in the $4 billion hard seltzer segment, president Sean Mossman told Brewbound.
Sarasota, Florida-based JDub’s Brewing is alive and about to launch a new flagship offering, following its April 2020 Chapter 11 bankruptcy filing thanks to a partnership with Orlando-based contract brewer Brew Theory.
Oregon lawmakers are considering a tax hike on alcoholic beverages that would increase taxes on malt beverages by $70 per barrel. The U.S. House of Representatives passed the American Rescue Plan, a $1.9 trillion pandemic relief bill in the early hours of Saturday, February 27. The bill includes a $25 billion fund for grants for bars, restaurants and breweries.
Anheuser-Busch InBev may be looking inward for a possible successor for CEO Carlos Brito. According to Bloomberg News, Michel Doukeris, CEO of A-B’s U.S. business, is the front-runner to succeed Brito.
For 2021, Brooklyn will lean on a slate of new offerings including Pulp Art Hazy IPA, the expanded Special Effects non-alcoholic line, and a line of hard seltzers, in addition to its flagship Brooklyn Lager and Summer Ale seasonal.
