America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
Watch Brewbound Frontlines: Hard Seltzer Trends During the Pandemic & How Regional Brands are Faring
On this week’s Brewbound Frontlines, Danelle Kosmal, VP of Beverage Alcohol Practice at Nielsen, analyzes hard seltzer sales trends during the coronavirus pandemic, and leaders from Press Premium Alcohol Seltzer, Nauti Hard Seltzer and Bubs Hard Seltzer discuss how their regional and national brands are competing in the fast-growing segment.
Nielsen: Beer Category Dollar Sales Top $1 Billion for 8th Consecutive Week
The billion dollar weeks keep coming for the beer category in off-premise retailers. Beer category sales (beer, FMBs and cider) in off-premise channels increased 14.9%, to $1.007 billion, for the week ending July 11 compared to the same week one year ago, according to market research firm Nilesen. That makes eight consecutive weeks of beer category dollar sales in excess of $1 billion.
White Claw, Mike’s Hard Marketing Leader Sanjiv Gajiwala to Exit Mark Anthony Brands
Mark Anthony Brands’ long-time senior vice president marketing Sanjiv Gajiwala will depart the maker of White Claw and the Mike’s Hard Lemonade franchise at the end of the month, according to a memo president Phil Rosse sent to wholesalers.
Anheuser-Busch-backed Kombrewcha Looks to Gain Traction in Surging Hard Kombucha Segment
Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment. As such, this fall, Kombrewcha will introduce two new flavors — Blood Orange and Mango Pineapple — to a 12 oz. 4-can variety pack, which also includes existing offerings Berry Hibiscus and Ginger Lemon.
Monster Beverage ‘Likely’ to Enter Hard Seltzer Segment, According to Analyst; Dogfish Head Launches Hard Seltzer at Delaware Taproom
Energy drink maker Monster Beverage could be entering the more than $2 billion hard seltzer segment, according to an analyst’s report. Stifel Financial analyst Mark S. Astrachan speculated that the energy drink maker is considering entering the alcoholic beverage market, “most likely” with a hard seltzer.
Ficks Beverage Co. Expands To Seattle and Texas Markets
Ficks Beverage Co., makers of the first hard seltzer flavored with real fruit juice, expanded distribution to the Seattle region and Texas, after securing a distribution deal with Northwest Beverages and beginning to sell into Texas supermarket chain H-E-B’s 340 stores.
Bryant’s Cider is Now Open for Business in Shockoe Bottom
Bryant’s Cider customers can finally have a taste of Richmond’s finest brut, hard ciders straight from the taps again.
Drizly Finds Fewer People Plan to Drink Hard Seltzer This Summer; 2 Leading Brands Continue to Dominate Despite New Entrants
Nearly 60% of Drizly users ages 21-26 plan to drink hard seltzer this summer, the on-demand e-commerce marketplace and delivery platform for alcohol beverages, found during its second annual consumer survey.
Constellation Brands Shipments Decline 6.3%, Depletions Increase 5.6% in Q1 2021; Mexico Brewery Back Online After Shutdown
Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.
Cider Industry Veterans Caitlin Braam and Tim Larsen Launch Yonder Cider and The Source
After a decade working for some of the best known brands in the cider industry, Caitlin Braam is launching twin projects of her own: Yonder Cider and The Source.
Perrin’s Clear Coast Seasonal Variety Pack Presents Three Invigorating New Flavors
Perrin Brewing Company introduces a new seasonal variety pack of Clear Coast Fresh Hard Seltzer featuring three fresh and invigorating flavors. The limited release 12-pack of 12 oz. cans is now available at the Perrin Pub and on shelves across Michigan.
DESTIHL Brewery Launching Craft Hard Seltzer Line
DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.
Boulevard Leans Into Hard Seltzer; Brewery Ommegang Builds Around New England IPA
Duvel Moortgat USA VP of sales Bobby Dykstra and VP of marketing Natalie Gershon discuss plans for the Boulevard and Brewery Ommegang brands, trends during the COVID-19 pandemic and their strategy for the next six months.
Last Call: Wholesaler Purchasing Bounces Back in May; Terry Hopper Exits Vermont Cider Co.
The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.