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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Sonic Hard Seltzer — the drive-thru fast-food chain’s collaboration hard seltzer brand with Oklahoma City’s COOP Ale Works — is now available nearly statewide in 30 states as part of the spring resets.
On May 15th, the first-ever Asian craft hard seltzer brand, Lunar, will launch the second in its series of limited-edition collaborations with iconic Asian restaurants in New York City.
Heineken USA is getting into the spirit-based, ready-to-drink canned cocktail market with Dos Equis Margarita, a line extension of the imported Mexican beer brand that will hit retailers in 10 states by the end of June.
Former Anheuser-Busch InBev executive Felipe Szpigel is merging his high-end, ready-to-drink (RTD) canned cocktail brand Five Drinks Co. into a new beverage venture platform called Better Drinks, that will bring several Brazilian brands into the U.S.
Two Roads Brewing Co. is getting into the non-alcoholic beer space with Non-Alcoholic Juicy IPA, the first NA beer offering from the Stratford, Connecticut craft brewery.
Leaders within the craft cider industry break scan data misconceptions and share how regional cideries are growing in 2022. American Cider Association executive director Michelle McGrath, Schilling Cider co-founder and CEO Colin Schilling, Swilled Dog Hard Cider & Spirits co-founder and CEO Brooke Glover, and ANXO Cider co-founder and president Sam Fitz discuss the state of the industry, convergence trends, retail gains and much more.
Sleeping Giant Brewing Company had its best January and February on record this year, starting off the Denver-based contract brewer’s first year of expected double-digit growth in more than two years, Matthew Osterman, president and founder, detailed to Brewbound.
Facing consistent challenges on the path to profitability, cannabis corporation Canopy Growth has announced a host of cost reduction measures on Tuesday — including slashing around 250 jobs — as it targets hundreds of millions in savings by the end of the fiscal year 2022.
Lone River Beverage Company has come a long way in a short amount of time. Acquired by Diageo less than two years after launching amidst the pandemic, Lone River’s Ranch Water is now sold nationwide and leads the agave seltzer category in dollar share and rate of sale, according to latest 13-week NielsenIQ data shared by Lone River founder and CEO Katie Beal Brown.
With sales of spirits-based ready-to-drink canned cocktails continuing to boom, battles for turf in the cold box can be tracked to statehouses across the country. And spirit makers are looking for some low-cost ammo: While beer has historically enjoyed favorable excise tax rates, spirit makers are attempting to change those laws, they say, to level the playing field for products of similar ABVs and package sizes.
Athletic Brewing has partnered with L.A. Libations-owned mixer maker Arriba Chelada to produce a ready-to-drink non-alcoholic michelada, Nada Chelada, rolling out to stores in the Southwest this month.
Boston Beer Company is maintaining its guidance of 4% to 10% volume growth in 2022, despite first quarter losses, the company’s leadership team shared during an earnings call with investors Friday.