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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
From actors to musicians to the world’s richest man, high profile figures have built their own category within the alcohol industry: celebrity spirits. But as celebrity-owned or endorsed brands become the norm, what makes them succeed or fail?
The Beer Institute (BI) continued to urge President Joe Biden’s administration to lift Section 232 aluminum tariffs, in a statement released Monday.
Cowen is lowering its fiscal year 2023 estimates for Boston Beer Company, analyst Vivien Azer wrote in a report today, noting the financial services firm has become “increasingly skeptical” that Boston Beer will meet its guidance of +4%-+10% shipment and depletion growth.
In the on-premise channel, bars and restaurants have earned more than $12,000 on average from the sale of cocktails in the first quarter of 2022, compared to the 12 weeks that ended October 22, reported CGA, which focuses on on-premise retail occasions.
Ball Corp., the world’s largest aluminum beverage can manufacturer, has partnered with the investment firm Manna Capital Partners to create an aluminum can sheet rolling mill and recycling center in Los Lunas, New Mexico.
Seven states plus the District of Columbia currently allow distillers to ship direct-to-consumer (DTC), but that number may be changing with a new bill making its way through the California Legislature.
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out one year after establishing a Canadian subsidiary to focus on those offerings.
A bill to add $40 billion to the depleted Restaurant Revitalization Fund (RRF) failed to secure the requisite 60 votes in the U.S. Senate yesterday.
Anheuser-Busch InBev’s beyond beer division is organizing itself around four priorities: hard seltzers, Cutwater Spirits, Nütrl Vodka Seltzer and Ghost Energy, beyond beer business unit president Fabricio Zonzini shared during Beer Marketer’s Insights’ spring conference in Chicago last week.
The majority of distributors (70%) are seeing better growth for beer this spring, respondents told financial services firm Jefferies in a survey published today.
Vermont lawmakers have advanced a bill to lower taxes on and grant wider market access to spirits-based, ready-to-drink (RTD) canned cocktails.
Sonoma County-based Golden State Cider founders Jolie Devoto and Hunter Wade have sold the 10-year-old business to Christopher and Ariel Jackson, according to The Press Democrat.
Before consuming a can of hard cider from Downeast Cider House, you have to commit a cardinal sin in beer: shake the can.
With both tequila’s and mezcal’s growth rates soaring, the agave spirits category could surpass vodka in a number of years, according to the Distilled Spirits Council of the United States. While not an agave spirit, another new product from Mexico is starting to build an audience: Sotol.
