The Brewers Association (BA)—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers—today released its Beer Style Guidelines for 2021.
Blake’s Hard Cider, the Midwest’s largest craft cidery, announces the release of Blake’s Hard Cider Lemonades. Offered in two refreshing flavors, Blueberry Lemonade and Strawberry Lemonade, the new craft beverages will be available on store shelves across Blake’s Hard Cider’s 16-state footprint and via the website in early March.
A cidermaker and a craft brewer wanted to open a bar, so they founded a distillery. It’s complicated, but it’s the origin story behind the Bale Breaker and Yonder Taproom, set to open this summer in Seattle’s Ballard neighborhood, thanks to a piece of legislation passed in 2020.
Perrin Brewing Company announces the return of Call Me Hazy – Juicy IPA, a hazy IPA with Galaxy, Mosaic and Strata hops for big flavor and a complex, juicy finish. Call Me Hazy – Juicy IPA is now available at the Perrin Pub on draft and in 6-packs and 12-packs of 12 oz. cans, and will soon be distributed Michigan-wide.
Three Weavers announces the seasonal release of It’s Blursday, a 5.5% ABV Rosé Sour designed for whatever day this is. It’s Blursday is now available at Three Weavers’ Inglewood taproom and at select California beer sellers in 4-packs of 16 oz. cans.
Constellation Brands is making a pair of executive moves, placing Jim Sabia in charge of the company’s beer division and promoting Mallika Monteiro to the expanded role of chief growth, strategy and digital officer. Those moves take effect on March 1.
Vizzy Hard Seltzer, the first hard seltzer with antioxidant vitamin C, is dropping a NEW variety pack with four never-before-sipped flavor combinations you’re sure to obsess over: Papaya Passionfruit, Blackberry Lemon, Watermelon Strawberry and Raspberry Tangerine.
ESTER, the Belgian-born Flavor Intelligence Platform now with a location in New York City, introduces its Early Adopter Program to craft breweries, wineries, and retailers near and far.
Six just wasn’t enough. Montauk Brewing Company’s staple summer seasonal is getting a larger pack size starting in March. Look for stacks of Wave Chaser IPA and Montauk Summer Ale 12 packs in stores throughout Long Island, Manhattan, Brooklyn, Queens, The Bronx, Staten Island, Westchester, Rockland and Putnam Counties. Wave
Des Moines, Iowa-based Exile Brewing Company is expanding its distribution reach even further in the state of Illinois after launching in the Chicago suburbs of Aurora, Naperville, Wheaton, and Elgin last week.
For the past six years on the Sunday before Christmas, Ballast Point has “made a date with darkness” in reverence to its flagship Imperial Porter, Victory at Sea. The popular one-day celebration of dark beers always features rare riffs on the brewery-favorite Victory at Sea with guests strongly encouraged to play it up in pirate patch cosplay in all Ballast Point taprooms. In following guidance from the California Department of Public Health in relation to COVID-19, Ballast Point decided to postpone its 7th annual “Victory at Sea Day” in December 2020, and is giving the “darkest day of the year” a slight makeover this month.