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Craft beer industry news.

Brew Pipeline Partners with 11 New Distributors for Hell’s Seltzer Launch

Brew Pipeline announced its joining forces with 11 new distributors to bring Gordon Ramsay’s Hell’s Seltzer to new markets across the U.S. Due to a successful summer launch, the hard seltzer will reach even more consumers with the help of these new states this September. 

Hard Seltzer Uncertainty Leads Boston Beer Company to Pull 2021 Financial Guidance, Expect ‘Hard Seltzer-Related Inventory Write-Offs’

Hard Seltzer Uncertainty Leads Boston Beer Company to Pull 2021 Financial Guidance, Expect ‘Hard Seltzer-Related Inventory Write-Offs’

Citing “continuing uncertainty about hard seltzer demand trends for the remainder” of 2021, Truly Hard Seltzer maker Boston Beer Company today withdrew its 2021 financial guidance. The company also said it anticipates “hard seltzer-related inventory write-offs, shortfall fees payable to third party brewers, and other costs” that will be incurred throughout the remainder of 2021.

BrewDog Forms JV with Asahi, Prepares for IPO

BrewDog Forms JV with Asahi, Prepares for IPO

BrewDog has formed an international joint venture with Japan’s Asahi as the Scottish craft brewer prepares to go public, the Financial Times reported earlier this week.

Boston Beer to Launch Finnish Long Drink-Inspired RTD — Minus the Gin — Nationwide in November

Boston Beer to Launch Finnish Long Drink-Inspired RTD — Minus the Gin — Nationwide in November

Boston Beer Company’s innovation pipeline continues to pump out new brands as the fall approaches, announcing today a planned nationwide launch in November of Bevy Long Drink, a sparkling refresher inspired by a traditional Finnish cocktail that consists of gin, grapefruit soda, and tonic. However, Boston’s version of the beverage, checking in at 5.8% ABV, won’t contain spirits.