Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Short's Brewing Company
Bellaire · MI · Production - Micro
Brewery news
Short’s Brewing Co Announces Q3 Release Schedule
Summer is the best time in Northern Michigan—the weather is nice, the lakes are warming up, and Short’s releases their third quarter line up, chock full of heady favorites and new brews.
Short’s Brewing Co. Aims to Keep the Great Lakes Great with FLOW
For the entire month of June head to your favorite store or restaurant and purchase Local’s Light—Short’s flagship American Lager—take a picture of your receipt, and upload your proof-of-purchase to Short’s landing page. For every receipt, Short’s will donate $1 to help keep the Great Lakes Great.*
Short’s Brewing Co. Releases Refreshin’ Session 12-Pack
Summer is right around the corner, and with that comes an insatiable thirst for ice cold beverages.
Cape Beverage Partners with Short’s Brewing Company for New Jersey Distribution
Cape Beverage is pleased to announce the addition of another renowned brewery to its lineup: Michigan’s Short’s Brewing Company. The twelfth state to see Short’s distribution, New Jersey’s beer aficionados will be able to find them on shelves throughout the state beginning May 3rd.

Short’s Brewing Focuses on Lil’ Huma IPA and Its Communities in 2021
Michigan’s Short’s Brewing is on the verge of its 17th anniversary — one that will go without an in-person celebration for the second consecutive year due to the COVID-19 pandemic.
Short’s Brewing Co. Launches 17th Anniversary Party Pack Pre-Orders
After Short’s Brewing Co decided to cancel their 2021 annual April Anniversary Party celebration, the Short’s team decided to do something extra special to celebrate with beer fans across the state of Michigan.
Short’s Brewing Co. Announces Q2 Line Up
The beers keep coming from Northern Michigan’s own Short’s Brewing Company.
Short’s Brewing Co. to Release Double Soft Parade Fruit Ale
What’s better than Short’s flagship fruit ale made with raspberries, blackberries, blueberries, and strawberries? The answer—Short’s flagship fruit ale with DOUBLE the raspberries, blackberries, blueberries, and strawberries.
Short’s Brewing Co. Cancels Anniversary Party
After the craziest year ever, it comes as no surprise that Short’s Brewing Co has decided to cancel their 2021 annual April Anni Party celebration, which would have marked their 17th year of business.
Arcadia Brewing Co. Announces 2021 Legacy Lineup
After a successful reintroduction to market in summer 2020, Arcadia Brewing Company is coming in hot with a line up of heavy hitters for 2021.
Short’s Brewing Co. Launches New Flagship Brand Lil’ Huma IPA
After a successful debut in the Refreshin’ Session variety pack this summer, Lil’ Huma—a session IPA with 95 calories, 4 carbs, and 4.5% abv—has earned a spot in Short’s Brewing Co’s Flagship program (alongside big bro Huma Lupa Licious) and will be available year-round from the brewer.
Short’s Announces 2021 Q1 Specialty Releases
Short’s Specialty Program. Synonymous with awesome. Every two weeks the creative minds behind Short’s Brewing Co release a different Specialty beer for distribution.
Short’s Brewing Co. and Superfluid Supply Co. Release Canned Wine
No strangers to innovation, Superfluid Supply Co (sister company to Short’s Brewing Co) is bringing a new brand to market, in what is also a new category for the Northern Michigan producer. Canned wine.
Short’s Brewing Co. Releases “Super Hoppy Holidays” Variety Pack, Hopes to Bring Joy to 2020
Every year Short’s Brewing Co. rewards their legions of fans with a very special release at the start of the holiday season—The Super Hoppy Holiday variety pack.