In this week’s edition of press clips: Fred Bueltmann departs New Holland Brewing, Michelle Sullivan leaves Boston Beer and Australian Beer Drinkers say they want ownership transparency, too.
- BREWERY TYPE
- Production - Micro
121 N. Bridge St.
Bellaire, MI 49615 United States
to enrich the lives of people around us and for the betterment of planet earth.
WE TAKE PRIDE
in crafting high quality, creatively fearless beer.
in fostering ambition and imagination.
in building consumer appreciation by spreading excitement for our craft through Beer Liberation.
to be Michigan’s craft brewery.
what we do and where we live.
- ANNUAL PRODUCTION
Short’s Brewing Co. announces the 2nd annual release of their #WithoutDelayIPA, Psychedelic Cat Grass.
Michigan-based Short’s Brewing said today it would sell a 20 percent equity stake to Lagunitas U.S. Holdings (LUSH), a wholly owned subsidiary of Heineken International. A sale price was not disclosed, but brewery partner Scott Newman-Bale, who spoke to Brewbound following the announcement, said the multiple exceeded 15X EBITDA (earnings before interest, taxes, debt and amortization).
In this week’s edition of Last Call: Wicked Weed postpones the Funkatorium Invitational; Speakeasy’s sale price is report; Massachusetts and Maryland alcohol task forces set meeting dates; and much more.
In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule.
Following on the heels of successful visits to key regions within their home state, Michigan, Short’s Brewing Company announces dates for an Indianapolis, Indiana Short’s on the Road Tour. Taking place April 4th – April 6th, the tour will bring Short’s team members including founder and CEO Joe Short to Indianapolis for three days of events.
Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.
Starcut Ciders, a craft cider brand produced by Short’s Brewing Company, is celebrating two years handcrafting hard ciders this month. Launched at the Short’s Brewing Company pub in November 2014, Starcut Ciders began bottled cider distribution in August 2015. Experiencing tremendous growth, in just two years Starcut Ciders is now the third largest cider maker in Michigan and a strong regional brand.
Short’s Brewing Company announces the distribution of a new seasonal beer, The Double Magician. A double version of staple brew and fan favorite, The Magician, The Double Magician is slated to be released on Halloween.
Phuzz (6.9% ABV) is a semi-sweet cider fermented with Michigan apples and peaches. The cider is a brilliantly clear amber-straw color and has aromas of fresh apple and peach. Phuzz is mildly tart and subtly sweet with flavors of bold apple and pleasant lingering peach.
Short’s Brewing Company of Bellaire and Elk Rapids announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.
Short’s Brewing Company of Bellaire and Elk Rapids, MI announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.
In this week’s distribution roundup: New Belgium enters Connecticut, Deschutes signs with Blue Ridge Beverage in Virginia and Short’s Brewing rolls out in Wisconsin.
Short’s Brewing Company of Bellaire, Michigan announces a rebrand of their popular summer seasonal, Nicie, formerly known as Nicie Spicie. Nicie is an American Wheat Ale brewed with orange zest, lemon zest, coriander, and a hint of peppercorn.
Year Round Beers
|The Magician||Red Ale|
|Pontius Road Pilsner||Pilsner|
|Space Rock||Pale Ale|
|Chocolate Wheat||Wheat Ale|
|Pandemonium Pale Ale||Pale Ale|
|Huma Lupa Licious||IPA|
|Bellaire Brown||Brown Ale|
|Snow Wheat||Bavarian Hefeweisse|
|Good Humans||Brown Ale|
|Nicie Spicie||Wheat Ale|