News

Craft beer industry news.

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.

Ecliptic Brewing, AleFire and The Show Hot Sauce Join on Collaboration

Three small Portland businesses have put their heads together to create a collaboration hot sauce. Launching this Memorial Day weekend, “Pretty Hot Sauce: Pour Some Spice In YourFace” is a project from Ecliptic Brewing, AleFire and The Show Hot Sauce.

Nominations open for Crafty Marketing Awards

Nominations for the Crafty Marketing Awards are now open, recognizing craft beverage producers for outstanding marketing strategies. The awards, sponsored by Ekos provide an opportunity to highlight the creativity and ingenuity of the craft industry.

Hard Times Call for Hard Decisions for Rockyard Brewing

Beer companies are adjusting their businesses for an unknown reality and Rockyard Brewing Company of Castle Rock, CO is no exception; they are pulling out of the package craft beer market.

Michigan Brewers Guild Cancels Popular Summer Beer Festival

Continued uncertainty and concern for the general population in the midst of the Coronavirus COVID-19 pandemic, the Michigan Brewers Guild has canceled its Summer Beer Festival originally scheduled for July 24-25 in Ypsilanti.