Mash Gang Expands U.S. Reach: Non-Alc Beer Now Found on Thrive Market and Activating in Select Whole Foods

Denver, Colorado – December 18, 2025 – DioniLife, the exclusively non-alcoholic portfolio company founded by spirits industry innovators, announced today that Mash Gang, their premier beer brand, is available on Thrive Market and will be sold in select Whole Foods in January, building on the brand's presence in established retailers such as Total Wine & More. Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. "Mash Gang has had wild success with a cult following in the U.K. Since our acquisition in 2024, we have been working tirelessly to bring the brand to U.S. customers," commented Damian McKinney, CEO and Founder of DioniLife. "Mash Gang has been well received and highly sought after in select states including Colorado, Texas, Georgia, and Wisconsin. The Thrive Market placement is a game changer that brings Mash Gang to consumers across the nation. As we continue to launch in person at additional retail sites including Whole Foods, Thrive will play a pivotal role in making Mash Gang accessible immediately." Mash Gang's bestselling beers include Chug, a crisp, juicy, and bold hazy IPA that is refreshing and full-flavored in equal measure; and Journey Juice, a mango-forward, fruited hazy IPA, spiked with Sabro hops, lime zest, and chili, for a perfect cauldron of sweet, savory, and spicy. Thrive, the mission-driven online grocer, has officially discontinued its alcohol collection and is going all-in on a new non-alcoholic assortment to meet increasing member demand for alcohol alternatives. Thrive Market is national and officially live with Mash Gang; Total Wine & More is active in Colorado, Wisconsin, and Texas; and Whole Foods will offer Mash Gang's Chug in Colorado, Wisconsin, and Georgia in January. "The commitment of shelf space from these major retailers is a testament to the demand we are all witnessing for more non-alc options," continued Damian McKinney. "It is an exciting time for this growing category, and we are thrilled to be a part of the innovation leading it." About DioniLife Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. After a successful launch with Mash Gang, a leading non-alcoholic beer, the company followed up with award-winning Mediterranean aperitif Pavari 17 and agave-inspired spirit La Borosa. DioniLife is backed by Invus, the exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe, and Asia. About Mash Gang Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. Backed by DioniLife, Mash Gang has become the #1 selling beer in leading stores — not just within the non-alcoholic category, but across the entire beer category. Mash Gang's flagship SKU, Chug, is already outperforming industry heavyweights.