Rochester, NY – (February 24, 2026) – Seagram's Escapes Spiked builds on its WWE partnership with new WWE-themed Rotator Packs for 2026. Inspired by the chaos of RAW and the spectacle of SmackDown, these 10% ABV heavy-hitters bring main-event energy to every sip. Available to order now, the RAW Pack features returning flavor Blood Orange Brawl and new flavor Watermelon Smash, while the SmackDown Pack includes new flavor Blue Raspberry Rumble and returning flavor Electric Grape. The SmackDown Pack launches in July with the order window opening in late spring.
"We're leaning further into the WWE universe by giving fans a hot, new pack format with bold flavors they've come to love from Seagram's Escapes Spiked," said Kate Shandorf, brand manager, Seagram's Escapes Spiked. "These packs are the ultimate refreshment crafted to elevate the WWE viewing experience, directly connected to Monday Night RAW and Friday Night SmackDown—must-watch weekly events that fans rally around and turn into high-energy watch-party moments."
Wholesalers and retailers can order the 8-count 7.5 oz WWE RAW rotator pack now for in-market through June 2026 and orders for the 8-count 7.5 oz WWE SmackDown rotator pack will be taken in late Spring for in-market July–November 2026.
About Seagram's Escapes Spiked: With strategic collaborations and a strong focus on innovation, Seagram's Escapes Spiked continues to drive growth in the flavored malt beverage category. As a 10% ALC./VOL. extension of the Seagram's Escapes premium malt beverage portfolio, the line delivers higher-ABV offerings that meet evolving consumer demand. Seagram's Escapes Spiked is available year-round at convenience stores and retailers nationwide in both variety packs and single-serve cans. In addition to limited-time offerings, the brand's core flavors—Slammin' Me Happy, Pineapple Powerhouse, and Slammin' Blueberry—are consistently available, providing reliable, high-performing options.
About Seagram's Escapes: Seagram's Escapes is a premium malt beverage with natural flavors and certified colors. Introduced in 1985 and based out of Rochester, New York. Stay connected with Seagram's Escapes on Instagram, X, Facebook & Pinterest. The Seagram Beverage Company is owned by FIFCO USA. ©2026 The Seagram Beverage Company, Rochester, NY. Flavored Malt Beverage. Always Drink Responsibly.
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