New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Brewbound Frontlines: Weathered Souls Team Discusses Black is Beautiful Collaboration Initiative; Buffalo Wild Wings Beverage Manager Shares Chain’s Reopening Plans

Brewbound Frontlines: Weathered Souls Team Discusses Black is Beautiful Collaboration Initiative; Buffalo Wild Wings Beverage Manager Shares Chain’s Reopening Plans

During a two-part edition of Brewbound Frontlines this Thursday, the team from Weathered Souls Brewing Company discusses the Black is Beautiful collaboration initiative, and then, in a separate conversation, Buffalo Wild Wings beverage innovation manager Jason Murphy shares the sports bar chain’s reopening plans and what it means for craft brewers.

Allagash to Add Sparkling Session Ale Line, Stout and 6-Packs of Flagship White in the Fall

Allagash to Add Sparkling Session Ale Line, Stout and 6-Packs of Flagship White in the Fall

Allagash Brewing is planning to roll out several years of innovations over the next three months, founder Rob Tod announced Wednesday. Allagash’s plan is to launch two new core year-round products, including a line of low-calorie, low-alcohol “sparkling session ales” made with fruit called Little Grove and a new stout called North Sky.

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River Brewing Company’s annual release of Pliny the Younger triple IPA drew visitors from 47 states and 14 countries and generated $5.1 million in economic impact to the local economy, an increase of 22.6% over the 2019 release, according to a study conducted by the Sonoma County Economic Development Board.

River North Brewery Releases Double Cinnamon Double Avarice Saturday

River North Brewery has discovered the perfect combination of both cinnamon varieties and added them to their Double Avarice, an imperial stout that boasts flavors of roasted chocolatey malts, resulting in a spiced delight of a beer.

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Ferment Brewing Co. Launches Quarterly 16-ounce Can Line

HOOD RIVER, Ore. –– Ferment Brewing Co. has announced the debut release of a quarterly line of 16-ounce cans that will launch on May 8. The line will feature two labels: Top Ferment, a series of seasonal, experimental, and one-off ales with that explore different hops, malts, and yeasts; and Bottom Ferment, a collection of… Read more »

CraftCellr and Industry Partners Brew Bottleshare Benefit Beer

Online craft beverage marketplace CraftCellr will be the exclusive retail outlet for a new charitable collaboration beer benefitting service industry non-profit Bottleshare, conceived in cooperation with Good Word Brewing and Public House, Riverbend Malt House, White Labs Yeast, Yakima Chief Hops, Battle & Associates Packaging and artist Rachel Eleanor.