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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
The month of August was Boulevard Brewing Company’s “single best month ever,” even with the the company’s on-premise business cut in half, Duvel USA president Jeff Krum told Brewbound. In August, Boulevard shipped 19,000 barrels of product, which Duvel USA VP of sales Bobby Dykstra said was tied for the company’s biggest volume month ever, “but in revenue, blew past any month in our history.”
Anheuser-Busch InBev is cashing in on the popularity of its Michelob Ultra beer brand and launching Michelob Ultra Organic Seltzer, expanding its core portfolio to six hard seltzers, the company announced today.
Local craft distillery 503 Distilling has announced a partnership with The Sons of Smokey, a 501c3 charity that focuses on trail cleanup across the U.S. in conjunction with The Gambler 500 Rally.
After a well-received launch, Harpoon Brewery will stagger sales of its seasonal collaboration variety pack with Dunkin’ Donuts, due to a short supply of cans. “Demand for this package has significantly exceeded expectations,” Dan Kenary, CEO of Harpoon’s parent company, Mass. Bay Brewing Company, told Brewbound.
After a sweetly successful launch last year, D.G. Yuengling & Son Inc. and The Hershey Company are back with another release of Yuengling Hershey’s Chocolate Porter.
New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.
Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.
The COVID-19 pandemic has undoubtedly hurt a lot of businesses in the craft brewing industry. But a theme starting to emerge from some brewers: August was their “best month ever.” Count Night Shift among them.
Stowe Cider is excited to welcome back their Vermont Grown series, this time as a rosé style cider made with Black Currants & Damson Plums!
Last Wave Brewing has released two new beers in cans and on draft at its brewery and at retail stores in north and central New Jersey.
Deschutes founder Gary Fish was up-front with wholesalers during the Bend, Oregon-headquartered craft brewery’s virtual distributor summit held earlier this week.
Fresh Squeezed IPA and Fresh Haze IPA, side-by-side on the shelf. Deschutes VP of sales and marketing Neal Stewart made the ask no fewer than 22 times on Wednesday during the Bend, Oregon-headquartered craft brewery’s distributor summit.
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
