New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.

Submit News
Are you launching a new product? Submit your news.

Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Ship Bottom Brewery to Release Ecto Ghouler IPA

Need to Bust a few Ghosts in your personal taproom? How about busting all the 2020 Ghosts? Ship Bottom Brewery will release Ecto Ghouler IPA on Saturday October 24th!

Ecliptic + Russian River Pinot Noir Barrel-Aged Belgian-Style Golden Ale Coming this October

Ecliptic Brewing is excited to launch their next Cosmic Collaboration: Ecliptic + Russian River Pinot Noir Barrel-Aged Belgian-Style Golden Ale. Due to release October 22nd in 500ml bottles and draft, the original beer was brewed in 2019 with Santa Rosa’s Russian River Brewing Company as part of Ecliptic’s “5 Years/5 Beers” series.

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.