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Craft beer industry news.

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.

Ecliptic Brewing to Debut New Seasonal Series Beer for Fall 2021

Portland’s Ecliptic Brewing is launching a new Seasonal Series beer late this summer: Cloud CoreHazy Pale Ale. Offered in 12-ounce cans and draft, the beer is set to hit storeshelves, bars and restaurants in late August and will run through October.

Brewbound Podcast: Boston Beer Does the Dew

Brewbound Podcast: Boston Beer Does the Dew

The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring guests 3Tier Beverages founder and CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.

Volley Tequila Seltzer To Expand Distribution To Washington D.C.

Volley, the award-winning tequila seltzer made with just three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice, announces that it has appointed Breakthru Beverage Group to service the Washington D.C. market.

Spritz Society Launches With Canned Spritz Cocktails

Spritz Society, a new lifestyle brand that creates elevated beverages and is focused on modernizing the classic Spritz, announced their direct-to-consumer launch that will make their first product offering, a line of sparkling canned Spritz cocktails.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Native American Artist Joe Hopkins to Produce Art for New Rincon Reservation Road Brewery

After researching and interviewing numerous Native Artists, the Rincon Economic Development Corporation’s (REDCO) Board has selected renowned artists Joe Hopkins to help tell the story of the Luiseño people in their new Rincon Reservation Road Brewery (3R Brewery) tasting room in Ocean Beach, CA opening in the fall 2021.