Pabst Labs Debuts 10mg THC Cans
Last Fall, Pabst Labs shook up the cannabis beverage space and beyond when it debuted Pabst Blue Ribbon High Seltzer, a 5mg THC infused cannabis seltzer.
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Craft beer industry news.
Heineken Strikes 2 Sports Sponsorship Deals, While Lawsuit with Biscayne Bay Brewing Continues
Heineken USA today announced a pair of sports sponsorships — including the company’s first National Football League partnership — signaling the company’s ongoing interest in building its business with professional sports leagues, teams and arenas. However, the company remains embroiled in what started as a trademark infringement lawsuit and has evolved into a trade practice dispute between the Duch beer giant and Miami-based Biscayne Bay Brewing centered around the latter’s now terminated sponsorship with the Inter Miami MLS team.
Goodwood Brewing Releases Rye Whiskey
In a move toward diversifying its portfolio and reaching spirits consumers, Goodwood Brewing Company announced a foray into the crafts spirits space with the launch of a Premium Bourbon aged in stout barrels in 2019.
NACS Announces TruAge Digital ID-Verification Solution Supported By Molson Coors
A groundbreaking digital identification solution that enhances current age-verification systems at all retail points of sale and protects user privacy has been announced by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner.
Talking Rain Beverage Co. Names New Vice President of Human Resources
Talking Rain Beverage Company®, the maker of Sparkling Ice® beverages, today announced that Veronica Blankenship has been appointed to Vice President of People within the company’s Human Resources department.
VIVE Punch Launches In Texas
VIVE Hard Seltzer, a widely-recognized regional power player in the highly competitive hard seltzer category, has announced its long-anticipated launch into H-E-B markets.
Original Sin Launches Tropical Cider ‘Brighter Times’
Original Sin Cider is happy to announce the launch of ‘Brighter Times’ a POG cider made with a base of freshly pressed New York apples blended with POG — passion fruit, orange, and guava — juice.
Trejo’s Cerveza Now Available Statewide In California
Actor and humanitarian Danny Trejo today announces the statewide launch of his Mexican style lager, Trejo’s Cerveza.
BrewDog And Iron Maiden Unleash Hellcat Collaboration
BrewDog, leading global craft brewer and the world’s only carbon negative beer brand, is teaming up with Iron Maiden, one of the world’s most successful and revered rock bands, to launch Hellcat, an India Pale Lager, in Fall 2021.
New Realm Launching Spirits-Based RTDs, Exploring NA and CBD Drinks
While they may be restrictive with distribution, the Atlanta-headquartered company is anything but with their product line-up, transitioning from a craft brewery into a total beverage company.
Founders Brewing Co. Announces Highball Drifter, Second Bottle Shop Series Release
Founders Brewing Co. has announced the second installment in the Bottle Shop Series, Highball Drifter.
ShotGun Spiked Seltzer Releases Fiesta Variety 12-Pack
ShotGun Spiked Seltzer, the makers of Texas’ first craft spiked seltzer, announced the release of its new Fiesta Variety 12-pack featuring four Mexican cocktail inspired flavors: Mangonada, Muy Pickle, Sangria de Jamaica and Sandia Mojito, just in time for summer.
Sparkling Tequila Soda Onda Closes $5M Series A Round
Sparkling tequila soda brand Onda has closed a $5 million Series A round of funding led by Aria Growth Partners and beverage entrepreneur Clayton Christopher, the company announced last week.
Coco & Co Launches Coconut Water RTD Range
Custom coconut company CoCo & Co has unveiled SUNBOY, the very first range of ready-to-drink beverages made from spiked coconut water and real fruit juice.