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Craft beer industry news.

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.

Ranch Rider Spirits Launches Limited Jalapeno Ranch Water

Ranch Rider Spirits Co, Texas’ number one premium spirit-based seltzer, revealed that its most popular SKU to date will return to shelves for 30-days only, just in time for Labor Day weekend.

Heineken Announces Three New Sport Partnerships

The hope, the cheers, the suspense, the celebration – and having the very best of times before, during and after a sports event… it’s what fans want, now more than ever.

Von Ebert Brewing Releases Latest Heritage Beer

Von Ebert Brewing, winner of the 2021 Oregon Beer Awards’ Medium Size Brewery of the Year, on Friday will release the latest addition to its Heritage Beer collection, a mixed fermentation oak-aged gruit named Wermut.

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.