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Craft beer industry news.

2 Dead Following Shooting at TRU Colors Brewing Executive’s Home

2 Dead Following Shooting at TRU Colors Brewing Executive’s Home

Two people have died and a third was injured in a shooting at the home of George Taylor III, the chief operating officer of TRU Colors, in Wilmington, North Carolina. TRU Colors, which Molson Coors acquired an equity stake in April, was founded by Taylor’s father, George Taylor — a tech entrepreneur and former Untappd chairman — and leaders of the Bloods, Crips and GD (Gangster Disciples) gangs. The company employs active members of rival gangs “to bridge divides and create economic opportunity, all while teaching life skills with professional training,” according to TRU Colors’ website.

River North Brewery to Release A Triple Cinnamon Mr. Sandman Imperial Stout

Cinnamon is a great addition to many things: coffee, tea, any kind of baked goods like cinnamon rolls (obviously), even pizza crust and roasts. What’s another great combination none other than beer with cinnamon?! River North Brewery is releasing an imperial stout brewed with three types of cinnamon this Saturday, July 31st.

Ranch Rider Spirits Co. Announces Direct-to-Consumer Retail Channel

Ranch Rider Spirits Co – Texas’ number one premium spirit-based seltzer, announced today the launch of its direct-to-consumer online retail channel to further streamline product availability for consumers across the nation.

Wild Leap Introduces GR8FRUT Double IPA to Summer Lineup

Wild Leap is introducing another “fruit-inspired” beer! GR8FRUT Double IPA (8.2% ABV) is a beer that features “grapefruit-forward” hop varieties such as Talus, Simcoe and Apollo.

Sierra Nevada Releases Seasonal Oktoberfest Beer

Today Sierra Nevada Brewing Co. announced the release of its 2021 limited edition fall seasonal, Oktoberfest, the brewery’s ode to beer’s largest party.

Cigar City Brewing Puts the Lime in the Coconut and Shakes up Seltzer

This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.

Dale Katechis Discusses New Relationship with Veritas Cannabis

Dale Katechis Discusses New Relationship with Veritas Cannabis

Oskar Blues founder Dale Katechis made waves this month when he announced he was joining Veritas Fine Cannabis as an equity stakeholder and team member. The craft beer pioneer told Brewbound the cannabis industry piqued his interest several years ago, but it wasn’t until a friend from childhood who is now an investment banker introduced him to the Veritas team that he was ready to jump.

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

The beer category didn’t see fireworks in off-premise retail sales this July 4, market research firm NielsenIQ reported. “For the biggest beer holiday of the year, the category had lackluster performance in the off-premise channels this year, with dollar sales down -5.1% compared to last year, and up +7% compared to 2019, which was driven in great part by beyond beer segments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote.

Jiant Debuts Hard Tea

Jiant, a modern alcohol brand known for its refreshing approach to hard kombuchas, announces the launch of its newest innovation: hard tea.

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Company adjusted its full-year forecast for shipments and depletions growth after a significant slowdown in the hard seltzer segment in the second quarter. The company previously projected full-year growth of 40-50% in shipments (sales to wholesalers) and depletions (sales to retailers), but has trimmed that projection to 25-40%. Its depletions increased 24% during Q2, decelerating by half from Q1’s growth of 48%, according to remarks from founder and chairman Jim Koch in the quarterly earnings release. “To be totally honest, we’re surprised at the sharpness and the suddenness of the change in trajectory,” Koch said during a conference call with investors and analysts.