Craft beer industry news.
After consecutive weeks of consumers stocking up on alcoholic beverages at off-premise retailers in mid-March due to the COVID-19 outbreak, the first signs of a slowdown began to show during the week ending March 28, according to market research firm Nielsen.
Brewery Ommegang this week announced an exciting evolution of their sour series: a trio of eminently drinkable beers packaged in 12 oz. cans, launching in April.
To extend its benefits to more brewers who may now be unable to afford membership, the Independent Brewers Alliance has announced that it is waiving all 2020 membership fees to brewers who join by August 1st.
With stay at home orders in effect in more than 38 states, taprooms, tasting rooms and restaurants across the country are looking for new ways to drive revenue. For alcohol producers, online sales provide a new opportunity to reach customers and to make pickup and local delivery easier.
Protagonist has just created a weekly campaign called “Locals Mash,” featuring interviews with 3 different small and local businesses via Instagram Live discussing how their businesses have evolved during the COVID19 crisis and how to support them.
Massachusetts-based craft brewery, ZeLUS, creator of a portfolio of functional beers, is expanding into its third state Pennsylvania this month.
Oskar Blues Brewery announces the BA20 series, a pantheon of limited release barrel-aged beers. The inaugural entry, All Monde, is being made available nationwide in 4-packs of 12 oz. cans starting now.
Amid the COVID-19 pandemic, Miami’s trailblazing brewery, The TANK Brewing Co., is giving Miami locals the opportunity to pay it forward during these uncertain times, through an initiative called #TankItForward.
Due to an overwhelming response to its test marketing, Furniss Kirk Nterprises has released it’s new FKN A(le) in Alberta.
Demonstrating their commitment to tirelessly supporting and servicing their craft beverage industry partners, Arryved, Inc., has begun deploying a consumer-facing mobile app and rapidly developing online stores enabling local taprooms and tasting rooms to stay open for pick-up or delivery via completely touch-free transactions.
Thanks to a generous donation by the Redner Family Foundation, Tampa Bay Beer Week is initiating a dollar for dollar sales matching program that will help employees of affected businesses in a time of great need.
Modelo, the beer brewed for those with The Fighting Spirit™, announces a partnership with #FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support U.S. healthcare workers battling against COVID-19.
DuBois Chemicals, in response to the COVID-19 pandemic, has released for immediate sales Hand San 510D.
The Alison Group has seen this sudden shift firsthand. A leader in the POS beverage and marketing industry, TAG has refocused its vast networks overseas to fill the growing need in America for personal protective equipment (PPE) and safety related supplies.
