News

Craft beer industry news.

Willie’s Superbrew Releases Sparkling Mango & Passionfruit Flavor

Willie’s Superbrew, a first-of-its-kind hard seltzer with real fruit, has announced the addition of Sparking Mango & Passionfruit to its ever-growing list of flavors. The new flavor is the third of Willie’s newly-released brews joining Sparkling Pomegranate & Acai and Willie’s flagship, Sparkling Ginger & Lemon.

Ecliptic Brewing Adds Vega IPA to Year-Round Lineup

Ecliptic Brewing is excited to announce a new year-round IPA. Vega IPA features an always evolving variety of hops with a focus on experimental and never before used options.

Niko Lukoff to Join Pro Chiller Systems

Pro Refrigeration is happy to introduce Niko Lukoff as the newest member of Team Pro. If Niko’s face, or name, seems familiar, it is likely because he has spent the past decade serving the craft brewing industry in various roles from Hop Distribution (NikoBrew Hops), Brewery Consultation and Brewery Equipment supply (Jupiter Brewing Solutions).

Perfect Purée of Napa Valley Announces New Ownership Structure, Board of Directors

The Perfect Purée of Napa Valley has announced a new ownership structure and the formation of its first board of directors. Building on the success of the company’s 30th anniversary in 2018, founder Tracy Hayward announced she now shares ownership with co-presidents and long-time employees, CMO Michele Lex and CFO Medhane Kidane.

Reformation Brewery Releases Nolan the Wanderer IPA

As warmer weather finally reaches the South, Georgia’s Reformation Brewery celebrates the change in seasons with a new release for their IPA series, Nolan The Wanderer. Always changing, the series seeks to explore trends with small batch, seasonal releases in the IPA style category and has three new releases scheduled for 2019.

Boston Beer Names New CMO

Boston Beer Names New CMO

After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO.

Worthy Brewing Releases Rebranded Packaging

On Monday, March 25, 2019, Worthy Brewing soft-launched its new cans, new merchandise and serious yet playful mantra ‘Earth First. Beer Second.’

Beer Institute: Aluminum Tariffs are Hurting US Beer Industry

Beer Institute: Aluminum Tariffs are Hurting US Beer Industry

Around this time last year, the Beer Institute (BI), a national trade association representing the American brewing industry, warned that President Donald Trump’s aluminum and steel tariffs would cost the beer industry $347 million annually. Well, as it turns out, the BI’s worst fears are coming true. The Washington, D.C., lobbying group tapped Harbor Aluminum — a research firm that specializes in the global aluminum industry – to study and estimate the cost of aluminum tariffs under section 232 of the Trade Expansion Act of 1962 since they were imposed on March 8, 2018.

Boulevard Brewing Lifts the Veil on a Bevy of Beer Partnerships

Boulevard Brewing Lifts the Veil on a Bevy of Beer Partnerships

Boulevard Brewing Company today announced one of the first craft beer endorsements by an active Major League Baseball player. The Kansas City-based craft brewery has inked a deal with Royals second baseman Whit Merrifield to promote its flagship Unfiltered Wheat brand. Additionally, Boulevard announced a sponsorship agreement with 20th Century Fox to make its Space Camper Cosmic IPA the exclusive craft beer of Dark Phoenix, the next film in the X-Men saga.