News

Craft beer industry news.

Jägermeister Launches ‘Deer & Beer’ Advertising Campaign

Jägermeister announces a new, 360 marketing program, “Deer & Beer” – Jägermeister paired with a craft beer – to increase awareness and occasion consideration amongst target millennial consumers throughout the summer season.

Video: Craft Brewers Discuss Ways to Elevate the Beer Category at SAVOR

Video: Craft Brewers Discuss Ways to Elevate the Beer Category at SAVOR

The Brewbound team hit the 2019 SAVOR event to ask several brewery owners — including James Beard Award winners Sam Calagione of Dogfish Head Craft Brewery and Rob Tod of Allagash Brewing Company — and other industry stakeholders how SAVOR and events like it help elevate the beer category.

Sagamore Spirit Rye and Sierra Nevada Release Rye Ale

What happens when award-winning leaders in craft beer and craft whiskey get together? The result became deliciously evident today with the release of Sierra Nevada Rye Ale, a limited-edition beer brewed with Maryland-grown rye and aged for six months in rye whiskey barrels from Sagamore Spirit.

Hi-Wire Brewing to Release 3 New Beers in June

Hi-Wire Brewing is set to release three specialty beers this June that are perfect for your summer- stocked-cooler with the first release happening Friday, June 7 in Asheville, North Carolina.

Tariffs, Taxes and Marijuana Top Discussions at Beer Institute Annual Meeting

Tariffs, Taxes and Marijuana Top Discussions at Beer Institute Annual Meeting

The discussion of several headwinds facing the industry dominated the Monday afternoon session at the Beer Institute’s annual meeting in St. Louis. Beer Institute president and CEO Jim McGreevy opened Monday’s General Session and discussed several issues currently facing beer companies, including the effort to make permanent federal excise tax relief in the Craft Beverage Modernization and Tax Reform Act, as well as the impact of tariffs on beer companies, and competition for market share with wine and spirits companies.

JuneShine Adds Distribution in Pacific Northwest and Northern California

Only a year in the making, JuneShine, the organic hard kombucha brand that is on a mission to brew honest alcohol for a healthier planet, is excited to announce their expansion into the Pacific Northwest, including Seattle, Portland, and Northern California – San Francisco and Sacramento.

Alter Ego Cider Taphouse Opens in Southeast Portland

Alter Ego Cider opens a taphouse at 2025 SE 7th Avenue in Portland’s Central Eastside neighborhood. The taphouse serves seasonal and local ciders, beer and wine, and is now open five days a week, Wednesday through Sunday.

Big Lake Brewing Releases Camper and Lake King IPAs

Michigan summers are defined by outdoor adventuring, days spent in the woods or trips to the “Big Lake.” Big Lake Brewing, one of the fastest-growing craft breweries in Michigan, just announced two new IPAs for the summer months that capture the flavor of Michigan summertime activities—Lake King, an American IPA, and Camper, a New England IPA.