News

Craft beer industry news.

Anheuser-Busch Foundation and Ad Council Form Partnership to Prevent Drinking and Driving

The Anheuser-Busch Foundation and the Ad Council have partnered together to further the Ad Council’s Buzzed Driving Prevention program. Funded by the Anheuser-Busch Foundation, this new effort encourages consumers to both plan ahead for safe rides and recognize, in-the-moment, if they’re impaired and shouldn’t be driving. The program targets concertgoers in heavy driving cities: Houston and Phoenix.

Alaskan Brewing to Release Hazy Bay Juicy IPA

Alaskan Brewing Company is launching a new limited release series. Coming to stores in March will be the first of the series, Hazy Bay Juicy IPA, a citrusy and tropical fruit explosion of hops and drinkability based on the New England Hazy IPA beer style.  

Williams College Entrepreneurs Launch Canned Cocktail Brand ‘XED’

A new generation of alcohol innovators is thinking out of the box and eager to disrupt an industry steeped in decades-old trends. Zeke Bronfman partners with fellow Williams College student Nate Medow to launch one of 2020’s breakout brands. XED (pronounced “crossed”) is a uniquely 21st Century venture ready to satiate the modern drinker’s palate.

Point 5 Non-Alcoholic Beer Launches Online

Point Five Brewing has launched its non-alcoholic beer – “Point 5” – for sale online via NACraftBeverages.com in a 12-pack bottled format. Brewed as a pilsner, alcohol is then precisely removed using a new membrane technology – allowing for a remarkably close flavor match to the original beer.