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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
The notion of dessert is threaded throughout this year’s Bourbon County Brand Stout (BCBS) lineup from Anheuser-Busch InBev-owned Goose Island.
New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.
Dust off your old trucker hats – Von Dutch is back.
Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines
Barstool Sports boss Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz. canned line that aims to marry hydration and energy drinks.
Outlaw Light Beer is aiming to be a disruptor in what its CEO believes is a stale light beer segment. Ari Opsahl, CEO of Outlaw’s parent company, Tivioli Brewing, is a former Anheuser-Busch InBev (A-B) executive. He believes Outlaw has provided light beer drinkers “an alternative at the price point that they were accustomed to” paying.
Garage Beer – an “internet darling” turned mainstream lager brand, with the backing of Jason and Travis Kelce – is on pace to ship around 4 million case equivalents (around 300,000 barrels of beer) by the end of 2025.
TRVE Brewing to close; Australian PE firm bids $3.75M for Alamo Beer; Trump delays tariff implementation until August; Patagonia and Deschutes update packaging, plan to launch co-branded IPA; Beer Institute/Morning Consult survey results.
A handful of adult non-alcoholic (ANA) beverages came to the Specialty Food Association’s Summer Fancy Food Show this week to introduce themselves to the category and show off new product innovation in the growing alcohol-free RTD set.
Founders Brewing Company is rolling into its new three-year business cycle with upgrades to its facilities, plans to invest in its core brands and efforts to build future offerings in and outside of traditional beer. Mahou is investing around $3 million to upgrade its Grand Rapids, Michigan-based brewery.
California-based JuneShine Brands has spent the last seven years expanding its bev-alc portfolio from only hard kombucha, to now spirits-based canned cocktails, an American light lager and flavored malt beverages (FMBs).
Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.
Teamsters’ strike at Breakthru spreads to six more states; Voodoo Ranger and Malört collab on Roulette IPA release; Intuition Ale Works available for turnkey sale; G4 Kegs pauses imports; consumer spending dips in May; and Constellation data shows Hispanic consumers’ pullback from dining out.
Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.
