Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

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C Squared Ciders to Release English Hybrid Cider

C Squared Ciders, a Denver, CO-based independent craft cidery announced the release of Drake, the second offering from their high end and barrel-aged Sailor Series. Drake is an English-American Hybrid Cider made with heritage Chisel Jersey apples.

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.

Common Cider Company Releases Ginger Pear Seasonal

Common Cider Company, an Auburn, California company, is excited to announce the release of Ginger Pear, their Fall/Winter Seasonal. It is a true pear cider, made with fresh pear juice from Bartlett and D’Anjou varieties grown in Oregon and Washington.

Blue Moon Creator Keith Villa’s First THC-Infused Beer is a Belgian-Style White Ale

Blue Moon Creator Keith Villa’s First THC-Infused Beer is a Belgian-Style White Ale

Keith Villa, the legendary brewmaster who retired from MillerCoors earlier this year and launched Ceria, Inc., a cannabis company, is most known for creating the iconic Blue Moon Belgian-style wheat ale. So it’s only fitting that his first play in the cannabis-infused beverage space would be a de-alcoholized version of his popular brew. Called Grainwave, Villa’s first THC-infused non-alcoholic craft beer, a Belgian-style white ale, will hit Colorado dispensaries in mid-December.

Portland Cider Expands Distribution to Northern California

Portland Cider Co. is taking its award-winning Northwest ciders to California. The cider house has signed on with three distributors in Northern California to provide the region with a range of Portland Cider Co.’s products. The distributors include:

Golden State Cider Announces New Executive Team Amid Rapid Expansion

Golden State Cider, the pioneering, apple-driven dry cider maker in Sonoma County, announces a new executive team to spearhead the company’s ongoing expansion and growth. The three team members come from some of the most influential brands in the beverage industry including, Rogue Ales, Constellation Brands, Precept Wines and Revive Kombucha.

Ciderboys Releases Lemon Cello

Lemon Cello, Ciderboys’ latest limited-release hard cider is for those who want a taste of “la dolce vita” – the sweet life. Inspired by limoncello (LEE-moan CHAY-lo), the bright yellow lemon liqueur popular in southern Italy, Lemon Cello apple limoncello hard cider is abundantly aromatic and overflowing with a sweet, zesty fresh-lemon flavor.

Eden Specialty Ciders Introduces Heritage Cider in Cans

Just in time for the tail end of summer parties and the beginning of tailgating season, Eden Specialty Ciders, a leading U.S. producer of heritage and ice ciders, is proud to introduce its new Heritage Cider in a can.

Austin Eastciders Releases Lemon Ginger Variety

The creative spirit of Austin’s East Side meets lip-smacking flavor in the Maker’s Stash series, a new experimental line of limited release ciders from beloved craft cidery Austin Eastciders. The first offering is a Lemon Ginger Cider and is available starting July 9 while supplies last in Austin, Dallas, and New York City.

Wine and Spirits Wholesaler Association Voices Support for Cannabis Legalization

Wine and Spirits Wholesaler Association Voices Support for Cannabis Legalization

As the majority of beer business stakeholders continue to examine what impact recreational cannabis could have on the industry, one alcohol trade association has officially come out in support of legalizing the psychedelic drug. The Wine & Spirits Wholesalers of America (WSWA), A Washington, D.C. trade group that works to advance the interests of distributors and brokers of wine and spirits, yesterday announced “an official policy position in favor of a state’s right to establish a legal, well-regulated, adult-use cannabis marketplace.”

Bold Rock Hard Cider Releases Blackberry Cider

Bold Rock Hard Cider has announced the release of their newest seasonal style, Blackberry Cider. Available on shelves June 2nd, Blackberry Cider is a fruit-forward blend featuring a tart, semi-dry finish.

Stem Ciders Expands Distribution to Wisconsin

Stem Ciders is expanding distribution to the Wisconsin market with their diverse portfolio of craft ciders. The Colorado based craft cidery has partnered with Breakthru Beverage Wisconsin to bring both can and draft offerings throughout the state beginning this week.

Farmer Willie’s Rebrands, Introduces New Flavors

Farmer Willie’s Craft Ginger Beer is now Willie’s Superbrew. The company announced the news today, along with unveiling a new look and bold new flavors.