Farmer Willie’s Rebrands, Introduces New Flavors

BOSTON, MA — Farmer Willie’s Craft Ginger Beer is now Willie’s Superbrew. The company announced the news today, along with unveiling a new look and bold new flavors.

Willie’s is making its mark on the alcohol industry by introducing Superbrew – a mix between a hard cider and a spiked seltzer – a first-of-its-kind. The mission behind the shift is simple – know what’s in your can. Using real, simple ingredients and declaring them on the cans themselves, Willie’s is poised to revolutionize the way the alcohol industry operates.

“The fact that alcohol brands don’t have to disclose ingredients or nutrition facts on packaging doesn’t make sense. It’s crazy that we don’t know what’s in our drinks,” said Nico Enriquez, founder and CEO of Willie’s Superbrew. “With our Superbrew, we’re being fully transparent – we not only tell you everything that’s in it, but we’re proud of it. And it tastes great!”

The new Sparkling Ginger & Lemon Superbrew (4.5% ABV) shares the same clean base recipe as the former Craft Ginger Beer, of fresh cold-pressed ginger, brown sugar and lemon juice. But instead of nutmeg, the recipe calls for turmeric – one of the most powerful antioxidants currently on the market.

“The addition of turmeric in our Ginger & Lemon Superbrew creates an amazing bridge between the ginger and lemon – similar to what you find in many fresh ginger teas. It also adds a great earthy complexity and has that rich, golden color that’s often associated with the plant,” said Enriquez.

The newest flavor, Sparkling Pomegranate & Acai Superbrew (4.5% ABV) is made up of just four ingredients – pomegranate, acai, lemon juice and cane sugar to create a refreshing light, tart, fruity flavor – perfect for everyday sipping.

Willie’s Superbrew is currently available in six-packs of 12 oz. cans priced at $10.99 MSRP at major and select independent retailers throughout Massachusetts and Rhode Island, including Wegmans, Whole Foods and Star Market. Both styles are gluten-free, contain 8.5 grams of sugar or less and are under 120 calories per can.

For more information visit Superbrew.com.

About Willie’s Superbrew

What started as a small batch of craft ginger beer on a Cape Cod goat farm in 2015, is now a New England staple. Boston-based Willie’s Superbrew, a first-of-its-kind cider seltzer hybrid, is revolutionizing the alcohol industry by using only real, simple ingredients and encouraging transparency on packaging – know what’s in your can. Willie’s Superbrew is currently available throughout Massachusetts and Rhode Island in two styles: Sparkling Ginger & Lemon and Sparkling Pomegranate & Acai. For more information, visit superbrew.com and on social @WilliesSuperbrew, #WilliesSuperbrew.

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