Hard Seltzer

Monster Unveils 2021 Product Slate But No Hard Seltzer Yet

Monster Unveils 2021 Product Slate But No Hard Seltzer Yet

Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday.

Constellation Brands’ Depletions Increase 12% in Q3; Funky Buddha Hard Seltzer to Expand to 10 Markets

Constellation Brands’ Depletions Increase 12% in Q3; Funky Buddha Hard Seltzer to Expand to 10 Markets

The biggest challenge the producer of popular Mexican import brands Corona, Modelo and Pacifico faced in 2020 came in March when the Mexican government ordered the shutdown of all manufacturing industries, including beer. This pause in production led to depleted inventory that was still being replenished into the third quarter and created a gap between shipments (sales to wholesalers) and depletions (sales to retailers) growth.

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

IRI: FMBs and Hard Seltzers Account For Half of Beer Category’s Off-Premise Year-to-Date Gains

With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.

Boston Beer Stock Price Skyrockets Over $1K Post Q3 Earnings Report

Boston Beer Stock Price Skyrockets Over $1K Post Q3 Earnings Report

After posting strong double-digit growth in shipments, depletions and revenues on the back of Truly Hard Seltzer and Twisted Tea in the third quarter, Boston Beer Company stock (SAM) topped the $1,000 mark for the first time ever, up from $371.12 at the start of 2020. As of press time (2 p.m. ET October 23), shares were trading at more than $1,066 (+15% and more than $145 than the previous day).

Heineken USA, AriZona Reveal Sun Rise Hard Seltzer

Heineken USA, AriZona Reveal Sun Rise Hard Seltzer

Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.