Hard Seltzer

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.

Press Clips: Heineken to Launch Hard Seltzer; Canadian Aluminum Tariff Exemption Reinstated

Press Clips: Heineken to Launch Hard Seltzer; Canadian Aluminum Tariff Exemption Reinstated

Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.

Harpoon and Polar Rebrand Hard Seltzer as Arctic Chill, Cut Calories and Sugar Content

Harpoon and Polar Rebrand Hard Seltzer as Arctic Chill, Cut Calories and Sugar Content

Summer is coming to a close for Harpoon Brewery and Polar Beverages’ hard seltzer brand. Initially dubbed Arctic Summer when the brand launched in April 2019, the two Massachusetts-headquartered companies are rechristening the hard seltzer line as Arctic Chill in order “to reinforce year-round enjoyment.”

Last Call: License Suspended for NY’s Oldest Beer Garden; Hard Seltzer Off-Premise Sales Expected to Pass Craft

Last Call: License Suspended for NY’s Oldest Beer Garden; Hard Seltzer Off-Premise Sales Expected to Pass Craft

The liquor license of New York City’s oldest beer garden — The Beer Garden at Bohemian Hall in Astoria — has been suspended for violating the state’s COVID-19 guidelines. Meanwhile, Dollar sales of hard seltzers in off-premise retailers will soon surpass craft beer sales, Brewers Association chief economist Bart Watson reported recently, citing data from market research firm IRI.

Survey: Beer Wholesalers Expect Monster Hard Seltzer Launch in 2021; 48% Believe A-B Houses Will Distribute Offering

Survey: Beer Wholesalers Expect Monster Hard Seltzer Launch in 2021; 48% Believe A-B Houses Will Distribute Offering

Beer distributors widely anticipate Monster Energy to enter the hard seltzer segment as early as next year, according to a survey conducted by Goldman Sachs Equity Research. Nearly 85% of wholesalers in the “Beverage Bytes” survey, representing feedback from more than 80 distributors and approximately 180,000 retail outlets that sell alcohol, believe that Monster will or potentially could launch a hard seltzer product.