Hard seltzer dollar sales topped $4.14 billion in 2020, increasing 160.4% compared to 2019, according to Bump Williams Consulting (BWC), citing NielsenIQ all-outlet, plus convenience and liquor data through December 26, 2020.
Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday.
Michelob Ultra Organic Seltzer, one of several major hard seltzer launches of 2021, has arrived on shelves in variety 12- and 24-packs and 25 oz. single-serve cans.
The biggest challenge the producer of popular Mexican import brands Corona, Modelo and Pacifico faced in 2020 came in March when the Mexican government ordered the shutdown of all manufacturing industries, including beer. This pause in production led to depleted inventory that was still being replenished into the third quarter and created a gap between shipments (sales to wholesalers) and depletions (sales to retailers) growth.
Alcohol distributors are dubious regarding Bang Energy’s ability to rebound from its messy, still-unfurling divorce with PepsiCo, according to a survey by Goldman Sachs Equity Research.
Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.
With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.
Mark Anthony Brands — the maker of White Claw and Mike’s Hard Lemonade — plans to build a $400 million production facility in Columbia, South Carolina, according to a press release posted on Tuesday to South Carolina Gov. Henry McMaster’s website.
Hard seltzer segment leader Mark Anthony Brands today announced plans to launch White Claw Hard Seltzer Iced Tea “in response to tens of thousands of passionate consumer requests for new flavors.”
Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.
After posting strong double-digit growth in shipments, depletions and revenues on the back of Truly Hard Seltzer and Twisted Tea in the third quarter, Boston Beer Company stock (SAM) topped the $1,000 mark for the first time ever, up from $371.12 at the start of 2020. As of press time (2 p.m. ET October 23), shares were trading at more than $1,066 (+15% and more than $145 than the previous day).
Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.
Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.
MiddleCoast Brewing Company has extended the summer of hard seltzer into the winter. MiddleCoast is pleased to offer a Peppermint Bark and Ginger Snap hard seltzer variety 6 pack.