Hard Seltzer

DESTIHL Brewery Launching Craft Hard Seltzer Line

DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Molson Coors Revenue Down 8.7% in Q1 2020; Depletions Decline 14% in April

Molson Coors Revenue Down 8.7% in Q1 2020; Depletions Decline 14% in April

After a corporate restructuring in the fourth quarter of 2019 and a bevy of new products hitting the market in the New Year, Molson Coors Beverage Company was poised for a strong 2020. But then the COVID-19 outbreak shutdown on-premise bars and restaurants in mid-March, and everything changed. In the first quarter of 2020, Molson Coors’ net sales revenue declined 8.7%.

UpCountry Brewing Cans Sippin’ On Ginger Juice

UpCountry Brewing is rolling out more cans! The brewery is canning its hard seltzer collaboration brew with Devil’s Foot Beverage Co. Cans will be available beginning on Wednesday, April 29th.

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

The crowd-sourced fund to support the families of victims of the shooting at Molson Coors Brewing Company’s Milwaukee campus last month has topped $1.1 million. The fund, which reached $1,178,770 as of press time, was set up on behalf of the National Compassion Fund, a program of the National Center for Victims of Crime. All funds collected will go directly to the families of the five victims.

Beer Tops Social Conversations During Super Bowl LIV

Beer Tops Social Conversations During Super Bowl LIV

Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.