As headwinds hit the hard seltzer segment, Boston Beer Company executives reiterated their confidence in Truly Hard Seltzer’s ability to perform during a conference call to discuss the company’s third quarter earnings with investors and analysts on Thursday evening.
Truly Hard Seltzer will say g’day to a new market in February 2022. Boston Beer Company will partner with the Campari Group to bring Truly to Australia next year, the company announced today.
All of Firestone Walker’s brand platforms have new news in 2022, including new IPAs, more cans, fruited beers and even a hard seltzer.
Constellation Brands executives addressed hard seltzer’s slowing sales during the company’s second quarter 2022 earnings call today, and assured investors and analysts that the success of its core beer brands would still drive growth. Here are some of the highlights of the discussion: Company Not Reliant on Hard Seltzer Constellation president and CEO Bill Newlands… Read more »
Constellation Brands’ beer business increased both shipments (+11.7%) and depletions (+7.3%) during the second quarter of its 2022 fiscal year, the company reported Wednesday.
Massachusetts-based Willie’s Superbrew has hired former-New Belgium CMO Greg Owsley as its first chief brand officer (CBO).
Beer volumes will be flat in 2022 and for the next several years, due to a drastic slowdown in the previously meteoric growth of hard seltzer, distributors told financial services firm Jefferies in a recent survey.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Boston Beer Company is opening a Truly Hard Seltzer taproom in Downtown Los Angeles early next year.
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
Boston Beer Company (BBC) has agreed to a five-year, $3.42 million deal with Peak Processing Solutions, a licensed developer, manufacturer, and distributor of recreational and medical cannabis products in Canada.
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.