Hard Seltzer

Cigar City Brewing Puts the Lime in the Coconut and Shakes up Seltzer

This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

The beer category didn’t see fireworks in off-premise retail sales this July 4, market research firm NielsenIQ reported. “For the biggest beer holiday of the year, the category had lackluster performance in the off-premise channels this year, with dollar sales down -5.1% compared to last year, and up +7% compared to 2019, which was driven in great part by beyond beer segments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote.

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Company adjusted its full-year forecast for shipments and depletions growth after a significant slowdown in the hard seltzer segment in the second quarter. The company previously projected full-year growth of 40-50% in shipments (sales to wholesalers) and depletions (sales to retailers), but has trimmed that projection to 25-40%. Its depletions increased 24% during Q2, decelerating by half from Q1’s growth of 48%, according to remarks from founder and chairman Jim Koch in the quarterly earnings release. “To be totally honest, we’re surprised at the sharpness and the suddenness of the change in trajectory,” Koch said during a conference call with investors and analysts.

Goldman Sachs: C-Store Sales Decelerate in Q2; 71% of Retailers Plan to Increase Hard Seltzer’s Shelf and Cooler Space

Goldman Sachs: C-Store Sales Decelerate in Q2; 71% of Retailers Plan to Increase Hard Seltzer’s Shelf and Cooler Space

Beverage alcohol sales at some convenience stores have begun to decelerate as the on-premise channel reopens, Goldman Sachs analyst Bonnie Herzog reported in her Q2 “Beverage Bytes” survey of c-store retailers. Half of survey respondents reported no impact to alcohol sales during the July 4 holiday weekend. Meanwhile, 33% reported a moderate negative impact, and 17% reported a significant moderate impact.

Fintech-Tracked Beer Industry Depletions Volume +9%; 2021 Holiday Weekend Beer Sales Outpacing 2020

Fintech-Tracked Beer Industry Depletions Volume +9%; 2021 Holiday Weekend Beer Sales Outpacing 2020

Beer industry depletions (sales-to-retailers) volumes tracked by beverage alcohol invoicing and logistics firm Fintech have increased 9% year-to-date through Week 27 compared to the same period last year, National Beer Wholesalers Association chief economist Lester Jones and Fintech director of distributors Jim Kallies shared yesterday during a quarterly review of the industry’s performance.

Drizly: RTDs Growing 15 Times the Rate of Hard Seltzer

Drizly: RTDs Growing 15 Times the Rate of Hard Seltzer

Ready-to-drink (RTD) canned cocktails’ share of Drizly sales is growing at 15 times the rate of hard seltzer, according to e-commerce alcohol marketplace Drizly’s 2021 Consumer Report.

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Consulting firm BW166 reported that label approvals for seltzer and seltzer-like products are accelerating, with approvals trending at 334 per month compared to the 228 per month in 2020. More than half (53%) of on-premise visitors went to a bar or restaurant during the July 4 weekend, according to CGA, an on-premise market research firm.

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.