Articles Tagged with 'Hard Seltzer'

Truly Hard Seltzer Boosts Boston Beer Company to Double-Digit Growth

Truly Hard Seltzer Boosts Boston Beer Company to Double-Digit Growth

Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.

Anheuser-Busch InBev U.S. Shipments Down 3% in Q3; Bud Light Seltzer Coming in 2020

Anheuser-Busch InBev U.S. Shipments Down 3% in Q3; Bud Light Seltzer Coming in 2020

Anheuser-Busch InBev reported today global revenue growth of 2.7% for the third quarter of the year, driven by an increase of 3% in revenue per hectoliter due to premiumization and strong growth in Mexico, South Africa and Colombia. Volumes worldwide decreased 0.5%; A-B’s own beer volumes were down slightly more with a 0.9% decrease. However,… Read more »

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020

Brew Talks GABF 2019: ‘Beyond Beer’ Products Shift Brewers’ Perception

Brew Talks GABF 2019: ‘Beyond Beer’ Products Shift Brewers’ Perception

As beer companies look to non-beer products such as hard seltzer to buoy their businesses, many are beginning to reimagine themselves as craft beverage companies. “If you can think as a beverage company, there’s so much more whitespace that you can play in,” CANarchy Craft Brewing Collective president Matt Fraser shared during Brewbound’s final Brew Talks meetup of 2019.

Anheuser-Busch InBev Strikes Deal to Make Bon & Viv the ‘Official Hard Seltzer of the NFL’

Anheuser-Busch InBev Strikes Deal to Make Bon & Viv the ‘Official Hard Seltzer of the NFL’

Call it a scoop. Call it a shill. Either way, Adam Schefter made news today about the relationship between the NFL and Anheuser-Busch InBev. Schefter, the ESPN NFL insider known for breaking the league’s biggest scoops via his Twitter account — including last weekend’s retirement of Indianapolis Colts quarterback Andrew Luck — announced this morning that Anheusr-Busch InBev-owned Bon & Viv is now the “Official Hard Seltzer Sponsor of the NFL.”

Phusion Projects Bumps Up Release of Four Loko Hard Seltzer to Q4 After Social Media Buzz

Phusion Projects Bumps Up Release of Four Loko Hard Seltzer to Q4 After Social Media Buzz

Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.

Boston Beer Launches Truly Hard Seltzer Ads Featuring Comedian Keegan-Michael Key

Boston Beer Launches Truly Hard Seltzer Ads Featuring Comedian Keegan-Michael Key

Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.

Bold Rock Launches Hard Seltzer

Bold Rock is pleased to announce the June 2019 release of Bold Rock Hard Seltzer, a new all-natural line of hard seltzer products crafted from real fruit and fresh Blue Ridge Mountain water. Bold Rock Hard Seltzer will initially launch with two handcrafted styles – Grapefruit and Cucumber Melon.

Lift Bridge Brewing Cans Hard Seltzer

Lift Bridge Brewing Company, Stillwater’s first craft brewery since Prohibition, announces the launch of their hard seltzer product in 12-oz. cans, available now in variety six-packs at liquor stores throughout Minnesota, Wisconsin and Eastern North Dakota. Variety 12-packs of Lift Bridge Hard Seltzer will hit shelves later this month.