Hard Seltzer

Hard Seltzer Report: Mark Anthony Brands Launches 8% White Claw Surge; Target Adds Private Label Lemonade Seltzer Variety Pack

Hard Seltzer Report: Mark Anthony Brands Launches 8% White Claw Surge; Target Adds Private Label Lemonade Seltzer Variety Pack

Amid rising competition in the ever-expanding hard seltzer segment, Mark Anthony Brands is adding two line extensions and one new variety pack to its White Claw franchise ahead of peak summer seltzer selling season. The company has finally announced the launch of long-rumored White Claw Surge, the 8% ABV version of the best selling hard seltzer, as well as a third variety pack.

Last Call: Sierra Nevada to Reopen Taprooms in May; GoPuff Raises $1.1B, More Than Doubles Valuation

Last Call: Sierra Nevada to Reopen Taprooms in May; GoPuff Raises $1.1B, More Than Doubles Valuation

Sierra Nevada has announced it will reopen its breweries in Chico, California, and Mills River, North Carolina, to the public in May after what will be a 14-month hiatus from on-site service, according to a report in the Chico Enterprise-Record. Philadelphia-headquartered, on-demand delivery platform goPuff announced the completion of a $1.15 billion fundraising round earlier this week.

NielsenIQ: Hard Seltzer Pushes Beer Category to 0.4% Growth Against ‘Tough’ March 2020 Stock Up Period Comps

NielsenIQ: Hard Seltzer Pushes Beer Category to 0.4% Growth Against ‘Tough’ March 2020 Stock Up Period Comps

Off-premise beverage alcohol dollar sales fell for the first time in more than a year, declining 1.9% for the week ending March 13 as the industry faces tough comparisons due to the shift in consumer purchasing a year ago, as shoppers stocked their fridges as on-premise shutdowns due to the COVID-19 pandemic began, according to market research firm NielsenIQ.

New Belgium Sees Fruit Smash Hard Seltzer As 2021 Big Bet Backed By Big Brand Investment

New Belgium Sees Fruit Smash Hard Seltzer As 2021 Big Bet Backed By Big Brand Investment

If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift Goes Hard with Spiked Sparkling Water Line

Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Truly Hard Seltzer boosted Boston Beer Company’s 2020 revenue to $1.74 billion, but production of the popular bubbly beverage remains a drag on the company’s gross margins, the company reported during its full-year and fourth quarter earnings report Wednesday.

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.