Call it a scoop. Call it a shill. Either way, Adam Schefter made news today about the relationship between the NFL and Anheuser-Busch InBev. Schefter, the ESPN NFL insider known for breaking the league’s biggest scoops via his Twitter account — including last weekend’s retirement of Indianapolis Colts quarterback Andrew Luck — announced this morning that Anheusr-Busch InBev-owned Bon & Viv is now the “Official Hard Seltzer Sponsor of the NFL.”
Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
Bold Rock is pleased to announce the June 2019 release of Bold Rock Hard Seltzer, a new all-natural line of hard seltzer products crafted from real fruit and fresh Blue Ridge Mountain water. Bold Rock Hard Seltzer will initially launch with two handcrafted styles – Grapefruit and Cucumber Melon.
Lift Bridge Brewing Company, Stillwater’s first craft brewery since Prohibition, announces the launch of their hard seltzer product in 12-oz. cans, available now in variety six-packs at liquor stores throughout Minnesota, Wisconsin and Eastern North Dakota. Variety 12-packs of Lift Bridge Hard Seltzer will hit shelves later this month.
One month after formally establishing its pH Experiment, a growth unit tasked with developing innovative products that play on the fringes of the beer category, Craft Brew Alliance today announced the launch of a new low-proof seltzer line called Pacer.
Boston’s Harpoon Brewery is latest craft brewery jumping into the hard seltzer space. The new product line, a collaborative effort with Worcester, Massachusetts’ Polar Beverages, is called Arctic Summer.
Farmer Willie’s Craft Ginger Beer is now Willie’s Superbrew. The company announced the news today, along with unveiling a new look and bold new flavors.
Three is certainly the magic number. Sound Craft Seltzer Co., the newest craft beverage brand from local Seattle sister companies Two Beers Brewing and Seattle Cider Company, is slated to hit the market as the craft answer to the burgeoning hard seltzer trend.