3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
“Flavor” is one of the trendiest words in beverage-alcohol right now, with producers across beer, wine and spirits boasting “flavor-forward” innovations.
Flavor is both the present and the future blueprint for growth in the alcoholic beverage market, Dan Wandel, senior director of insights for Mark Anthony Brands, shared earlier this month during Beer Marketer’s Insights spring business conference in Chicago.
Boston Beer Company’s promised refresh of Truly Hard Seltzer started hitting shelves this spring, with new packaging, real fruit juice and new campaigns designed to communicate a “clearer message” to consumers.
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.
San Juan Seltzer is betting on a new line of imperial hard seltzers called Doubles being “a game changer” for the nearly 5-year-old company, CEO and president Ron Lloyd told Brewbound.
Virginia retailers are now required under law to separate alcoholic versions of non-alcoholic brands from their soft drink counterparts.
Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.
A federal jury has found that Constellation Brands’ production of products such as Corona Hard Seltzer and Modelo Ranch Water does not violate the company’s licensing agreement with Anheuser-Busch InBev (A-B).
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
A lawsuit filed against Molson Coors’ Vizzy Hard Seltzer is nearing completion, after a federal judge said last week he plans to approve the company’s plan to settle with plaintiffs for $9.5 million.
Non-alcoholic beer, wine and spirits had their time in the spotlight during Dry January, while high ABV ciders are taking off. In this second installment of the quarterly series, 3 Tier product team consultant Stephanie Roatis shared three insights on industry growth, as well as three underperforming areas across bev-alc scan data.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
Hard seltzer’s share of total beer category dollar sales reached its lowest point since the beginning of the pandemic in the fourth quarter of 2022, according to Jefferies’ most recent hard seltzer dashboard.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
