Hard Seltzer

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.

Generation Lab: Generation Z Still Loves Hard Seltzer

Generation Lab: Generation Z Still Loves Hard Seltzer

Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Cigar City Brewing Puts the Lime in the Coconut and Shakes up Seltzer

This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

The beer category didn’t see fireworks in off-premise retail sales this July 4, market research firm NielsenIQ reported. “For the biggest beer holiday of the year, the category had lackluster performance in the off-premise channels this year, with dollar sales down -5.1% compared to last year, and up +7% compared to 2019, which was driven in great part by beyond beer segments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote.

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Company adjusted its full-year forecast for shipments and depletions growth after a significant slowdown in the hard seltzer segment in the second quarter. The company previously projected full-year growth of 40-50% in shipments (sales to wholesalers) and depletions (sales to retailers), but has trimmed that projection to 25-40%. Its depletions increased 24% during Q2, decelerating by half from Q1’s growth of 48%, according to remarks from founder and chairman Jim Koch in the quarterly earnings release. “To be totally honest, we’re surprised at the sharpness and the suddenness of the change in trajectory,” Koch said during a conference call with investors and analysts.