3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
A U.S. District Court Judge has tossed out a proposed class-action lawsuit filed by an investor against the Boston Beer Company alleging the maker of Truly Hard Seltzer and its top executives failed to disclose decelerating sales of the hard seltzer brand to investors, Law360 reported.
As products made through its beverage-alcohol licensing partnerships gain steam at retail, Coca-Cola has agreed to share profits from those brand extensions with U.S. bottlers, Beverage Digest reported.
San Francisco-based Cellarmaker Brewing Company has acquired The Rare Barrel and its facility in Berkeley, California. Two days before the 2022 FIFA World Cup is scheduled to kick off in Qatar, the country has said it will not allow beer sales at the event, walking back previous expectations, The New York Times reported.
Traditional beer is expected to decline -2% in the next five years, Boston Beer founder and chairman Jim Koch told wholesalers Tuesday during the company’s annual business plan meeting with northeastern wholesalers. “We say a prayer for the big brewers because they’re the ones that really build the trucks that we can then fill out, but I think the reality is it will probably not grow in the lifetime of the people in this room,” he said.
The Boston Beer Company – parent of Samuel Adams, Angry Orchard, Twisted Tea, Truly Hard Seltzer and Dogfish Head – aims to become the No. 1 beer industry supplier in the fourth category, CEO Dave Burwick said during a conference call with investors and analysts to discuss the company’s third quarter 2022 earnings.
Constellation Brands continues to be the golden child for distributors with the growth of its Mexican imports, Goldman Sachs analyst Bonnie Herzog reported in her Q3 “Beverage Bytes” survey.
With spirit-based, ready-to-drink versions of popular hard seltzers on the way, has the era of the RTD trade-ups officially arrived?
Hard seltzers ended the summer season down -5.5% year-to-date through September 10 in multi-outlet plus convenience channels, as the segment continues to battle tough comps of years past, financial services firm Jefferies reported, citing NielsenIQ data.
On-premise sales over Labor Day weekend received “an uplift in velocity” on Sunday (+16%) and Monday (+54%) compared to the previous week, NielsenIQ’s on-premise tracking arm, CGA, reported today.
Total beverage-alcohol dollar sales increased +9.3% during Labor Day weekend compared to the prior week, market research firm IRI reported.
A group of investors has acquired Willie’s Superbrew after a tumultuous several months for the Boston-based hard seltzer brand. The acquiring group, Superbrew Acquisition Corporation (SAC), is led by Amos Beason, managing director of Charlotte, North Carolina-based Seward Capita
Ashland Hard Seltzer is on pace to double its volume in 2022, with expectations to exceed 500,000 cases (around 36,300 barrels).
Light lager (+9%) and American lager (+19%) both grew share of sales on e-commerce alcohol delivery platform Drizly over Labor Day weekend compared to the holiday weekend in 2021, the company reported.
Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.
