Craft beer industry news.
Mass Bay Brewing Company’s search for a CMO is over. The Boston-headquartered craft beer company today announced the hiring of Jon London, who will take the post on September 3. London, who spent a decade at Boston Beer Company between 2006 and 2016, will be tasked with overseeing Mass Bay’s portfolio of brands, which includes beer brands Harpoon, UFO and Clown Shoes, as well as Arctic Summer hard seltzer and City Roots hard cider.
Nearly a week after Braxton Brewing’s VIVE Hard Seltzer brand was named the “official hard seltzer” of the NFL’s Cincinnati Bengals, the Kentucky craft brewery today announced the launch of a co-branded “Tailgate Variety Pack.”
Baxter Brewing founder Luke Livingston announced Monday that he will retire from the brewery, effective on September 13. Jenn Lever, Baxter’s current operations manager, will take over as president of the Lewiston, Maine-based craft brewery. Livingston, 34, who founded Baxter in 2010, said in his retirement announcement that it was “time to find my next adventure.”
After winning a silver medal at last year’s Great American Beer Festival for their American Lager, Castle Island is ready to launch Wundergold, a new Märzen Lager.
Blind Time, a dark Belgian-style table biere with black lava salt and Silvan blackberries, has debuted at both Von Ebert Brewing locations.
Hi-Wire Brewing is finishing out the summer with a strong line-up of beers from their specialty and seasonal programs, as well as one collaboration with Urban South Brewery that is sure to please everyone’s summer palettes.
#58 Uber Dank IPA is the fourth release of the Challenge Series. This Uber Dank IPA is aggressive in its aromatic pleasure as Simcoe, Ella, Vic Secret, Sabro and Columbus hops contribute a piney, grape fruity, tropical and diesel dank aroma.
First of the season Fresh Hop IPA is on the way! First brewed in 2009, Two Beers Brewing’s Fresh Hop IPA enters its tenth season on the Two Beers fall lineup, remaining one of the Seattle-based brewery’s most popular releases
Thirstie, the leader in e-commerce and logistics solutions for alcohol brands, has announced the recent expansion of its list of retail partners to include top national merchants such as Fairway Market Wine and Spirits, Spec’s, Sherry-Lehmann and Morrell’s.
Odell Brewing is getting into the winemaking business. The Fort Collins-headquartered craft brewery announced plans last week to open a wine cellar and tasting room on its campus next year. Odell director of marketing Alex Kayne declined to share how much money the company is investing in the project, which is slated to break ground later this year.
Pabst Blue Ribbon’s Stronger Seltzer is made with zesty, natural lime flavors and contains only one gram of sugar. Stronger Seltzer is a higher 8% ABV, lower calorie, Stevia-sweetened alternative to other sugary hard beverages.
here fun is needed, Natural Light goes, and crashing the seltzer party is our next destination. Natty is ready to rock the seltzer world with the launch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
In honor of the famed Al Johnson’s 70th anniversary, Badger State Brewing Company has partnered up with the restaurant to create a celebratory craft brew, aptly named “Al Johnson’s Lingonberry Anniversary Ale.”
