DrinkTanks is pleased to announce the addition of Caroline Macdonell as the new Director of Marketing. Macdonell will be responsible for the development and day-to-day operations of the brand.
What appeared to be an April Fool’s Day joke about the creation of the Brewers Space Guild — “protecting breweries in the frontier without tiers” — was actually the announcement of the formation of the Association of Brewers Guild Professionals (ABGP), a trade organization for the employees of the nation’s state and local brewers guilds. Brewers guilds aren’t preparing for liftoff, but they are linking up to form an association of their own.
Belching Beaver Brewery is pleased to introduce a new beer to its year-round lineup. A true-to-style West Coast IPA, No Worries IPA will be available in 16-ounce can, six-packs and on draft at select retailers, bars and restaurants starting April 2.
Founded in 2016, Urban South Brewery is celebrating five years of good beer in New Orleans and beyond this April. In honor of its anniversary, the craft brewery is bringing the beer festival directly to fans with fifteen different collaborative beers from breweries around the world that will be released over the span of five weeks.
In Bump Williams Consulting’s latest data dive, the firm explored whether new brands and line extensions are “building the segment or stealing share and volume from existing players.”
Pure Piraña, HEINEKEN’S global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised to dive into the European summer to meet consumer demand across the region.
Anheuser-Busch touted the successful first-week performance of its hard seltzer collaboration with rap star Travis Scott, Cacti Agave Spiked Seltzer, which sold out in many brick-and-mortar stores within 24 hours and online within 12 hours.
Rowdy Mermaid, the functional beverage brand known for its delicious and healthful kombucha, today announced that it’s entering a new category with the launch of its Adaptonic™ immunity beverages.
It’s April Fool’s Day but this is no hoax. Stone Brewing Company is launching a hard seltzer line. In fact, Buenavida Hard Seltzer is now available on draft at all of Stone’s taprooms and pubs, including its World Bistro & Gardens locations in Escondido and Liberty Station, and Stone Brewing Napa.
Belching Beaver Brewery is pleased to introduce a new beer to its year-round lineup. A true-to-style West Coast IPA, No Worries IPA will be available in 16-ounce can, six-packs and on draft at select retailers, bars and restaurants starting April 2.