FiftyFifty Brewing Co. has just announced their new bottle club: “Brewers’ Intent: a bottle affair”. This bottle club, designed for true beer lovers, will include limited edition and exclusive bottles, shipped within California or available for in-house pick up, as well as other perks.
It’s hardly news that craft beer is incredibly popular among the millennial demographic. But it can be hard to market to them armed with that information alone. As such, the bulk of Thursday’s “Power Hour” conference call, hosted by the Brewers Association, was spent further dissecting this demographic, specifically highlighting the untapped potential there is in the Hispanic population of young drinkers.
Karl Strauss Brewing Company is throwing a holiday version of their popular B.A.M.! [(B)eer, (A)rt & (M)usic] event series this Saturday, November 22 at their Tasting Room in Pacific Beach. For this B.A.M.! Karl Strauss is partnering with the San Diego Food Bank and incorporating a food drive.
As part of its centennial celebration, HATUEY┬« beer is now making its distinguished, Cuban style craft brew available in New York. To commemorate the launch, a VIP reception is being held at a restaurant in Times Square on Monday, Dec. 1st from 7pm to 10pm. The New York City market is the first stop to the brand’s eventual east coast expansion.
Whoops, file this one in the retraction column. Apparently the Russians aren’t actually buying Pabst Brewing Company. In September, it was widely reported that Russia’s Oasis Beverage was teaming up with TSG Consumer Partners, a New York-based private equity firm, and beverage entrepreneur Eugene Kashper to buy the Pabst brand from C. Dean Metropoulos for upwards of $750 million.
Two Brothers Brewing Company is pleased to announce that donations totaling $12,000 were made to the Hundred Club of DuPage County through sales of the Kolsch style beer, Engine No.1.
In light of disappointing third quarter earnings results, Anheuser-Busch InBev has laid off an undisclosed number of U.S. employees, according to Market Watch. The cuts include salaried positions in a number of divisions, the report adds, from marketing, procurement, sales, and brewery operations. While the specific number of layoffs is unknown, one person close to the matter estimated it could be in the hundreds.
Craft beer fans can look forward to a revamped Flagship Series lineup from Ninkasi Brewing Company starting January 2015, featuring new additions paired with steadfast favorites.
For the fourth year in a row, Lakefront Brewery, Inc. celebrates the return of the notorious holiday shopping season with its “Black Friday” event, featuring a limited-edition beer. The exclusive brew, Black FridayÔäó Imperial Stout Aged in Bourbon Barrels, will be available only at the brewery and only for one day.
During last week’s Beer Marketer’s Insights conference in New York City, a pair of top-10 craft brewery founders took the stage to discuss category growth, brewery expansion plans and category trends, among other top-of-mind issues. Deschutes Brewery founder Gary Fish and Brooklyn Brewery founder Steve Hindy joined the conversation, moderated by Beer Marketer’s Insights president Benj Steinman.
On Black Friday, November 28th, Hangar 24 Craft Brewery will release a re-invention of their Chandelle, a bracingly sour blonde ale infused with 850lbs of Golden Sweet apricots.
The Coca-Cola Company today announced it has signed a definitive agreement with Reyes Holdings, granting the wholesaler the distribution rights for Coke products in the Chicago area. In today’s statement, Coke confirmed that Reyes, via its newly established “Great Lakes Coca-Cola Distribution L.L.C.” arm, would “dedicate all of the company’s sales and distribution activities on servicing the Coca-Cola brands.”