Known for encouraging everyone to savor time with the people who matter most, often over delicious food and drinks out, Stella Artois has championed the restaurant industry through the ongoing health crisis, and this summer will be no different.
The Pearl Brewing Company announced today the launch of a new 12 oz. slim can for Pearl xXx beer in conjunction with the announcement of Fine Times, a new online lifestyle guide for Texans looking to explore the best food, fashion, and lifestyle the state has to offer.
To support victims, families, and those directly impacted by the Boulder Supermarket Tragedy, local breweries, Upslope Brewing Company, Oskar Blues Brewing, Left Hand Brewing, Sanitas Brewing Co., Bootstrap Brewing Co. and Mountain Sun Pub & Brewery have teamed with brand marketing accelerator, Fortnight Collective to create, “Colorado Care Can”, an assortment of community crafted beers provided to support The Colorado Healing Fund and bring hope back to the Boulder community.
This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball and the Jim Beam® Ginger Highball.
Living The Dream Brewing continues on its 2021 growth path with new hires, including the development of an off-premise sales staff and a new Head Brewer.
Cannabis firms Tilray, Inc. and Aphria, Inc. announced today the completion of their previously agreed upon merger, creating what they say will be “the world’s largest global cannabis company.”
Legal drinking age New Jerseyans who get their first dose of one of the available vaccines can show their vaccination card at one of 13 participating breweries across the state for a complimentary beer. The Brewers Guild of New Jersey collaborated with the state on the “Shot and a Beer” program, part of the larger “Operation Jersey Summer,” which aims to vaccinate 4.7 million New Jerseyans by June 30.
With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.
The Beer Institute — a national trade association representing brewers, beer importers and beer industry suppliers — announced it named Troy Wittek as director of research, bringing his extensive data analysis and research experience to the Beer Institute team.