New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.

Submit News
Are you launching a new product? Submit your news.

Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Flying Dog Releases SPF 1000 Summer Variety Pack

Frederick, Md. – Flying Dog Brewery today announced the release of the company’s summer variety pack, SPF 1000. The SPF 1000 summer variety pack includes 12 oz. cans of Thunderpeel, Numero Uno and the brewery’s recent seasonal release, Pool Hopping. “We’ve created a summer variety pack with a killer combination of crushable beers for your… Read more »

Wasatch Brewery Launches New Seasonal Guava Rosa Ale

Wasatch Brewery is adding a delicious new ale to its seasonal lineup: Guava Rosa. Enjoy a (metaphorical) day in the sun and sand with this 7.1% ABV Mexican-inspired ale. Brewed with real guava to lend sweet and tart notes that shine against a subtle hop profile, this cerveza is truly a fiesta in a can.

Altstadt Brewery Launches Core Beer Line-Up Available in Cans

Altstadt Brewery is excited to announce that their core beers, Kolsch, Lager, Amber, and Hefeweizen are now available in cans. Previously only available in bottles and draft, the new can will allow beer lovers to enjoy Altstadt’s German-Style Beers where glass is not allowed.

Cigar City Cancels Hunahpu’s Day Festival

Cigar City Cancels Hunahpu’s Day Festival

Tampa, Florida-based Cigar City Brewing is canceling its popular Hunahpu’s Day festival, which was planned for Friday, due to concerns over the spread of COVID-19, the coronavirus disease.

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

Press Clips: $1.1 Million Raised for Families of Molson Coors Shooting Victims

The crowd-sourced fund to support the families of victims of the shooting at Molson Coors Brewing Company’s Milwaukee campus last month has topped $1.1 million. The fund, which reached $1,178,770 as of press time, was set up on behalf of the National Compassion Fund, a program of the National Center for Victims of Crime. All funds collected will go directly to the families of the five victims.