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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Price hikes for beverage-alcohol continue to be a tale of diverging trajectories through the start of 2026.
Bad Bunny and The Seattle Seahawks were the champions of Super Bowl LX, but who won Super Bowl sales at Total Wine & More?
The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.
Check out news items initially reported in the Brewbound Insider Newsletter February 9-11, including headlines from the Brewers Association, Colorado and New Belgium.
Bev-alc sales remained slightly positive through the end of January in NIQ-tracked off-premise channels (xAOC + convenience + liquor open state), the market research firm reported this week.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.
The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.
Major domestics and regional craft brands are on the shopping lists of New England Patriots and Seattle Seahawks fans ahead of the teams’ Super Bowl LX showdown Sunday, according to consumer research firm Numerator.
Determined to find sunshine in the beer category after a year’s worth of gloom, Bump Williams Consulting (BWC) examined growth brands in the import segment in its February report.
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
Has bev-alc been focused on the wrong generation?
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
