Ysidro Sake Spritz Returns to the Hollywood Bowl for Second Consecutive Season

MONTECITO, CA — May 13, 2026 — Ysidro, the Montecito-based sake spritz, has been selected for the Hollywood Bowl's curated beverage program for the second year running. The 2026 return marks a meaningful milestone for the brand: a seasonal reorder at one of the country's most iconic music venues is a signal that the product is holding its own with a sophisticated, high-expectation audience.

For emerging brands, the reorder tells the real story. Ysidro's return to the Bowl follows a period of accelerating momentum — statewide expansion through Breakthru Beverage Group, new shelf placements at Bristol Farms, Lazy Acres, and 99 Ranch Market, and a 92% reorder rate across retail accounts. The Hollywood Bowl placement puts the brand in front of tens of thousands of concertgoers across the 2026 summer season.

"Getting poured at the Hollywood Bowl the first time is exciting. Getting invited back is the proof point," said Monica Epstein, Co-Founder & CEO of Ysidro. "A reorder from a venue with their standards means people are actually reaching for it — not once, but all season long. That's the kind of validation that matters."

Ysidro Sake Spritz is made with super-premium Junmai Ginjo sake, organic grapefruit, and sea salt — 6.9% ABV, 250ml can, gluten-free, sulfite-free, and non-GMO. Crafted by the oldest Master Sake Brewer in the U.S. Available at Whole Foods, Bristol Farms, Lazy Acres, and 99 Ranch Market statewide, and at ysidro.com. Distributed by Breakthru Beverage Group.