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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Inflationary pressures, changing consumer shopping habits, immigration enforcement tactics, COVID-19, weather – all and more have been listed as causes for bev-alc’s less-than-ideal last few years. But one of the largest hurdles for the industry might be by its own design, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Three of beverage-alcohol’s four tracked categories increased dollar sales in the latest scans from market research firm Circana (one-week ending January 18).
Beer ordering remained in contraction in January, but recorded a “significant bump” compared to December, according to National Beer Wholesalers Association (NBWA) in the first Beer Purchasers’ Index (BPI) of 2026.
New data suggests that direct alcohol replacements (such as NA beer) and “alcohol adjacent drinks,” including hemp beverages or adaptogenic functional drinks, are growing for different reasons – and are not necessarily competing.
For some Dry January participants, the month of abstaining from alcohol is an annual tradition, but for others it spurs a lifestyle change, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.
Beverage-alcohol had a nearly universally down year in 2025. The few exceptions were adult non-alcoholic (ANA) and ready-to-drink (RTD) bev-alc, which further solidified their staying power beyond quick consumer trends, according to NIQ’s 2025 Year in Review report.
Bars and restaurants saw a boost in sales this holiday season compared to 2024, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
December brought another mixed (gift) bag of results for top beer vendors in off-premise scans, according to data from market research firm Circana. Ten of the top 25 beer vendors recorded YoY dollar sales growth in Circana-tracked off-premise channels in the L4W.
Three beer segments were able to find growth in the tumultuous year that was 2025, according to the latest monthly report from market research firm Circana.
The cost of an evening out continues to rise. The consumer price index (CPI) for a full service meal (+4.9%) and alcoholic beverages (+3.5%) away from home increased more than overall inflation (+2.7%) in December, according to the U.S. Bureau of Labor Statistics’ (BLS) latest CPI report.
Domestic beer’s volume losses continued in November with a 3.6% decline in shipments, according to data from the Beer Institute (BI). Tax paid shipments from U.S. breweries declined by 371,854 barrels year-over-year (YoY), to an estimated 10 million barrels, according to data from the Alcohol and Tobacco Tax and Trade Bureau (TTB), the BI shared Monday.
The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.
December sales reversed trends in different directions – mostly positive – among the top 30 craft brands tracked by market research firm Circana. While overall craft sales were squarely in the red in the multi-outlet grocery, mass retail and convenience stores (MULO+C) and grocery channel last month, the segment eked out growth in the convenience channel in both dollar sales (+3.7%) and volume (+1.8%) for the four-week period (L4W) ending December 28.
