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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Keith Villa, the legendary brewmaster who retired from MillerCoors earlier this year and launched Ceria, Inc., a cannabis company, is most known for creating the iconic Blue Moon Belgian-style wheat ale. So it’s only fitting that his first play in the cannabis-infused beverage space would be a de-alcoholized version of his popular brew. Called Grainwave, Villa’s first THC-infused non-alcoholic craft beer, a Belgian-style white ale, will hit Colorado dispensaries in mid-December.
Portland Cider Co. is taking its award-winning Northwest ciders to California. The cider house has signed on with three distributors in Northern California to provide the region with a range of Portland Cider Co.’s products. The distributors include:
Golden State Cider, the pioneering, apple-driven dry cider maker in Sonoma County, announces a new executive team to spearhead the company’s ongoing expansion and growth. The three team members come from some of the most influential brands in the beverage industry including, Rogue Ales, Constellation Brands, Precept Wines and Revive Kombucha.
Lemon Cello, Ciderboys’ latest limited-release hard cider is for those who want a taste of “la dolce vita” – the sweet life. Inspired by limoncello (LEE-moan CHAY-lo), the bright yellow lemon liqueur popular in southern Italy, Lemon Cello apple limoncello hard cider is abundantly aromatic and overflowing with a sweet, zesty fresh-lemon flavor.
Just in time for the tail end of summer parties and the beginning of tailgating season, Eden Specialty Ciders, a leading U.S. producer of heritage and ice ciders, is proud to introduce its new Heritage Cider in a can.
The creative spirit of Austin’s East Side meets lip-smacking flavor in the Maker’s Stash series, a new experimental line of limited release ciders from beloved craft cidery Austin Eastciders. The first offering is a Lemon Ginger Cider and is available starting July 9 while supplies last in Austin, Dallas, and New York City.
As the majority of beer business stakeholders continue to examine what impact recreational cannabis could have on the industry, one alcohol trade association has officially come out in support of legalizing the psychedelic drug. The Wine & Spirits Wholesalers of America (WSWA), A Washington, D.C. trade group that works to advance the interests of distributors and brokers of wine and spirits, yesterday announced “an official policy position in favor of a state’s right to establish a legal, well-regulated, adult-use cannabis marketplace.”
Bold Rock Hard Cider has announced the release of their newest seasonal style, Blackberry Cider. Available on shelves June 2nd, Blackberry Cider is a fruit-forward blend featuring a tart, semi-dry finish.
Stem Ciders is expanding distribution to the Wisconsin market with their diverse portfolio of craft ciders. The Colorado based craft cidery has partnered with Breakthru Beverage Wisconsin to bring both can and draft offerings throughout the state beginning this week.
Farmer Willie’s Craft Ginger Beer is now Willie’s Superbrew. The company announced the news today, along with unveiling a new look and bold new flavors.
Three is certainly the magic number. Sound Craft Seltzer Co., the newest craft beverage brand from local Seattle sister companies Two Beers Brewing and Seattle Cider Company, is slated to hit the market as the craft answer to the burgeoning hard seltzer trend.
2 Towns Ciderhouse introduces its new Pearadise cider this week. After hearing the cry for a pear cider, the company decided to add a bit of Pearadise to its seasonal lineup by bringing back a familiar name with an imperial recipe featuring Washington-grown anjou pears, Oregon-grown muscat grapes and as always, fresh-pressed 100% Northwest apples.
In response to many years of continued growth and an increasingly limited amount of space, Citizen Cider has moved forward with plans to expand the company’s operation to include a state of the art fruit processing and storage facility on Flynn Avenue in Burlington.