Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment. Now in its ninth year, White Claw now holds around 70% share of hard seltzer dollar sales, and a 50% share of “total beverage-alcohol seltzer,” which is primarily White Claw and Gallo’s High Noon, MAB president David Barnett said.

As RNDC Exits California, What’s Next For Suppliers?

As RNDC Exits California, What’s Next For Suppliers?

While former RNDC suppliers plot their next move, what will be the impact of the distributor’s exit on independent spirits and ready-to-drink (RTD) brands in California, and beyond?

With Sales Down, Brown-Forman Aims to Expand Its RTD Reach

With Sales Down, Brown-Forman Aims to Expand Its RTD Reach

Soft consumer spending on bev-alc and tariff uncertainty weighed on whiskey giant Brown-Forman’s fourth quarter fiscal year 2025 earnings and outlook for next year, triggering shares to plunge 15% Thursday morning.

RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues

RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues

The country’s second-largest distributor, Republic National Distributing Company (RNDC) has been shedding suppliers at an alarming rate, with another major national loss announced today. Following Brown-Forman’s exit from RNDC in California this month, the whiskey giant will now follow suit in other states.

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.