Beyond Beer

Margaritas will be the order of the day on Cinco de Mayo, according to a new study from consumer insights firm Numerator. More than three-quarters (78%) of respondents who plan to purchase alcohol for the holiday told Numerator they will be drinking margaritas, followed by beer (51%).

Twisted Tea has been a positive outlier for Boston Beer Company in recent years, posting consistent growth for the company and combating declines from its sibling brands, including Truly Hard Seltzer. However, it is now Boston Beer’s spirits-based hard tea, Sun Cruiser, that is pulling the weight.

U.S. spirits exports hit a record $2.4 billion in 2024, up nearly 10% compared to 2023, according to a report released today by the Distilled Spirits Council of the United States (DISCUS).

It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.

The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »

A Los Angeles craft spirits producer is taking on the Empire State in a federal lawsuit filed yesterday challenging direct-to-consumer shipping laws prohibiting distillers in California from sending spirits to customers in New York.

As some suppliers and wholesalers warm to intoxicating hemp beverages, bev-alc trade group leaders are looking for regulatory parity between their members’ products and the burgeoning segment.

Beer’s Q1 on-premise sales were a mixed bag, according to the latest data report from tech and on-premise data firm BeerBoard.

Get out your day-glo body paint and fuzzy boots because festival season is about to start with Coachella’s two-weekend-long party – and this year the adult non-alcoholic (ANA) category is coming out in force.

BevNET spirits editor Ferron Salniker joins this week’s Brewbound Podcast to share the scuttlebutt from DISCUS’ annual meeting, including tariff talk, trends to watch, distributor consolidation and supplier jumps to beer distributors. Plus, Justin and Zoe share their experiences after attending Bell’s Oberon Day in Kalamazoo, Michigan and break down the latest craft-on-craft deal activity in Colorado.

A stockholder of flavored tequila 21Seeds is suing its parent company Diageo for obscuring plans to develop a competing product in the category, while undermining 21Seed’s ability to reach the sales goals tied to its earn-out targets.

Canadian cannabis giant Tilray Brands recorded a 1% year-over-year (YoY) net revenue decline across all its business ventures in Q3, but the latest financials are simply growing pains as the company continues to streamline and consolidate its business, leadership shared today during the company’s quarterly earnings call with investors and analysts.

Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.

Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.