Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

NBWA/Fintech Q1 2025 Report: Craft’s Long Tail Contracts, Hard Tea and Non-Alc Outpace 2024 Sales

NBWA/Fintech Q1 2025 Report: Craft’s Long Tail Contracts, Hard Tea and Non-Alc Outpace 2024 Sales

The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »

California Distillery Takes On New York Over Shipping Restrictions

California Distillery Takes On New York Over Shipping Restrictions

A Los Angeles craft spirits producer is taking on the Empire State in a federal lawsuit filed yesterday challenging direct-to-consumer shipping laws prohibiting distillers in California from sending spirits to customers in New York.

Brewbound Podcast: The Latest Spirits News, Plus Colorado Craft-on-Craft Brewery Deals

Brewbound Podcast: The Latest Spirits News, Plus Colorado Craft-on-Craft Brewery Deals

BevNET spirits editor Ferron Salniker joins this week’s Brewbound Podcast to share the scuttlebutt from DISCUS’ annual meeting, including tariff talk, trends to watch, distributor consolidation and supplier jumps to beer distributors. Plus, Justin and Zoe share their experiences after attending Bell’s Oberon Day in Kalamazoo, Michigan and break down the latest craft-on-craft deal activity in Colorado.

Tilray Bev-Alc Revenue +2.3% Despite SKU Rationalization; Consolidating Wholesaler Network

Tilray Bev-Alc Revenue +2.3% Despite SKU Rationalization; Consolidating Wholesaler Network

Canadian cannabis giant Tilray Brands recorded a 1% year-over-year (YoY) net revenue decline across all its business ventures in Q3, but the latest financials are simply growing pains as the company continues to streamline and consolidate its business, leadership shared today during the company’s quarterly earnings call with investors and analysts.

Why Sierra Nevada is Refreshing Big Little Thing as a Juicy Hazy IPA

Why Sierra Nevada is Refreshing Big Little Thing as a Juicy Hazy IPA

Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.

SunnyD Maker Harvest Hill Acquired by Castillo Hermanos

SunnyD Maker Harvest Hill Acquired by Castillo Hermanos

Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centervew Capital. Terms were not disclosed, though a report in the Wall Street Journal pegged the deal at around $1.5 billion.

Why Are Bars Still Slow to Adopt Non-Alc?

Why Are Bars Still Slow to Adopt Non-Alc?

U.S. adult non-alc (ANA) sales may be closing in on the $1 billion mark, but many bars – including some of the country’s upper echelon – aren’t on board yet with slanging zero-proof cocktails.

Great Divide Acquired by Wilding Brands Platform

Great Divide Acquired by Wilding Brands Platform

The Colorado-based Wilding Brands platform has grown again. Denver-based Great Divide Brewing has been acquired by the parent company of Stem Ciders, Denver Beer Co. and several other brands.