Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

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Texas Gov. Signs Executive Order to Create Legal Hemp Framework

Texas Gov. Signs Executive Order to Create Legal Hemp Framework

Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.

Former Mark Anthony Exec to Lead Celsius Marketing

Former Mark Anthony Exec to Lead Celsius Marketing

Celsius Holdings, which was tapped by PepsiCo last week to be the company’s “strategic energy lead,” has appointed seasoned marketing executive Rishi Daing as CMO, effective today.

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.

Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).

Suntory CEO Resigns Amid Illegal Supplement Investigation

Suntory CEO Resigns Amid Illegal Supplement Investigation

One of Japan’s best-known business leaders and the head of Suntory Holdings has resigned after a police investigation into the purchase of supplements that may have violated the country’s strict drug laws.