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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Brooklyn-based non-alcoholic beverage maker St. Agrestis, best known for its Phony Negroni line of bottled RTD mocktails, has been acquired by The Wine Group (TWG) for an undisclosed sum.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
The will-they, won’t-they between Brown-Forman and Pernod Ricard has ended with an emphatic they won’t. The spirits giants announced today they “were unable to reach mutually agreeable terms,” ending discussions regarding a potential combination of their businesses.
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
This month’s distribution moves see Carbliss push into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expand in the U.S., and ShakeUp transitions to a beer house.
West Coast rappers and business moguls Dr. Dre and Snoop Dogg are expanding their ready-to-drink (RTD) line into hard tea and lemonade.
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Suntory’s On The Rocks is expanding its margarita lineup as the RTD style continues to outpace other trends.
The ready-to-drink (RTD) cocktail from Hip-Hop duo Run The Jewels has closed a $2 million seed round.
Senator Rand Paul (R-KY) proposed legislation last week that would allow states to respectively determine the future of hemp-based product sales within their own borders.
Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »
In the latest RTD news, SunnyD brings back “purple stuff,” Chandon takes a six-year swing at reinventing the spritz and espresso martinis go decaf.
