Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
Submit News
Involved in the beyond beer space and have company or product news? Submit your news.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Are THC-infused beverages the next stage of evolution for craft distillers? The leaders of one Milwaukee distillery believe so.
Sazerac is facing legal heat again for selling malt-based versions of Fireball and Parrot Bay that allegedly misled consumers who believed they were spirits-based products.
Tito’s Handmade Vodka has struck a deal to acquire a majority stake in LALO Tequila, a fast-growing tequila brand often dubbed the “Tito’s of tequila.”
New Belgium Brewing is investing $20 million in Bell’s Brewery’s Kalamazoo production facility and Eccentric Cafe taproom, Crain’s Grand Rapids Business reported.
Call it a late career shift or just a beverage-alcohol professional trying something new, but the former brewmaster for White Claw is launching an energy drink.
Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.
Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.
Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.
When Kin Euphorics debuted in 2018, the nootropic-infused non-alcoholic alternative was just ahead of its time. Now, the largest U.S. spirits and wine distributor has caught up.
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
Summer ended with Dogfish Head riding momentum in both canned cocktails and its beer portfolio.
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
