Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

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Tom Holland and Robert Downey Jr.’s Super Beverage Team Up

Tom Holland and Robert Downey Jr.’s Super Beverage Team Up

From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.

US Spirits Exports Decline 9% Amid Trade Tensions

US Spirits Exports Decline 9% Amid Trade Tensions

Following a record-high for U.S. spirits exports in 2024, exports fell 9% year-over-year in the second quarter of 2025, driven by ongoing trade tensions, according to a new report released today by the Distilled Spirits Council of the United States (DISCUS).

Workforce Cut, Cognac Business For Sale as Uncle Nearest Navigates Receivership

Workforce Cut, Cognac Business For Sale as Uncle Nearest Navigates Receivership

The court-appointed receiver for Uncle Nearest Premium Whiskey says the embattled whiskey company still holds “significant value,” but will need to clarify incomplete financial records and its capitalization table, and shed non-core assets before evaluating future offers for investment.

Brewbound Podcast: How Surfside Will Ride The Wave This Fall

Brewbound Podcast: How Surfside Will Ride The Wave This Fall

How does an ready-to-drink (RTD) brand that was built on the beach translate to other seasons? Surfside, Stateside Vodka’s hard iced tea and lemonade canned cocktail brand, is betting big on sports this fall.

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

Spirits-based ready-to-drink (RTD) is one of the more fragmented segments in bev-alc, but independent brands with discipline and an eye for the right occasion can still break through, according to Gustavo Aguirre, vice president of brand innovation at private equity firm InvestBev.

Sazerac Partners with Andrews Distributing on New RTD Brands

Sazerac Partners with Andrews Distributing on New RTD Brands

Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.