Drawing a Blank: No Line in Branding of Craft Beer

Drawing a Blank: No Line in Branding of Craft Beer

Sex sells. There’s no secret in that. The titans of the beer industry know this, often pairing their mass-produced brews with beautiful women on your television screen. As those mammoth companies try to creep into craft territory, smaller breweries — which fit the accepted definition of being craft — try and barricade the door.

Odell Brewing to Distribute Statewide in Texas

Odell Brewing to Distribute Statewide in Texas

Exemplifying its “slow and steady” motto when it comes to growth, the distribution footprint of Odell Brewing Co. has come to encompass only 10 markets, including its home base in Colorado, over the past 24 years. Now two years removed from its last distribution expansion, Odell is ready to enter Texas, per an agreement with… Read more »

Craft Brew Alliance Depletions Up 14 Percent in Third Quarter

Craft Brew Alliance Depletions Up 14 Percent in Third Quarter

On Wednesday, Craft Brew Alliance — makers of Widmer Brothers, Redhook, Kona, Omission and Square Mile Cider — reported record third quarter depletion growth of 14 percent compared to last year. During an earnings call on Thursday, CBA attributed the positive growth trends to its national portfolio strategy of offering retailers and customers a variety… Read more »

Brewbound Session: The State of Contract Brewing with Brew Hub Founder Tim Schoen

Brewbound Session: The State of Contract Brewing with Brew Hub Founder Tim Schoen

Brewbound is delighted to announce that Tim Schoen, the founder and CEO of the high-profile Brew Hub contract brewing enterprise, will join the Dec. 5 Brewbound Session in San Diego. Schoen, a 28-year Anheuser-Busch veteran launched Brew Hub — a full-service contract craft brewing company — earlier this year. The company has announced plans to… Read more »

Deschutes Brewery to Expand Distribution Footprint

Deschutes Brewery to Expand Distribution Footprint

Deschutes Brewery recently announced that it will to broaden its sales footprint in 2014 with new distribution in Ohio and Kentucky. The brewery will open the new territories beginning in January. The country’s fifth-largest craft beer company announced Tuesday that it signed a wholesale agreement with Heidelberg Distributing Company’s Rampant Brands Division, which services Ohio’s… Read more »

Video: Craft Branding Discussed at GABF

Video: Craft Branding Discussed at GABF

While walking the aisles of a beer store last week, I overheard two customers discussing the expansive array of craft beer brands on the shelf. “It is amazing to me how many beers there are now,” one of the shoppers said. “How does anyone decide which one they are going to buy?”

Press Clips: Expansion in the UK; New Brewery in Denver; Beer and Church

Press Clips: Expansion in the UK; New Brewery in Denver; Beer and Church

In the United States, the craft beer movement (in all names and forms) has been around since late 1970’s. More recently, however, demand for greater complexity and flavors in beer is something that is beginning to catch on elsewhere in the world. Despite an overall decline in beer consumption in the United Kingdom, “the craft… Read more »

Golden Road Executive Vice President Phil Jamison Added to Brewbound Session

Golden Road Executive Vice President Phil Jamison Added to Brewbound Session

Brewbound is pleased to welcome Phil Jamison, the executive vice president of Golden Road Brewing, to the Dec. 5 Brewbound Session in San Diego. Jamison, a former Anheuser-Busch InBev director of sales and, more recently, the vice president of distributing company Ace Beverage, will share his strategy for designing retailer sales programs that capitalize on… Read more »

Video: Doug Odell Discusses Growth, Succession Planning

Video: Doug Odell Discusses Growth, Succession Planning

Since its launch in 1989, Odell Brewing has prided itself on a core belief that slow, steady growth is the healthiest way to build a beer brand. Over the last 24 years, Odell has been careful not to grow its distribution footprint beyond ten Rocky Mountain and Western Plain states.

Brewbound Session: Limited Hotel Rooms Remain at Paradise Point; Early Registration Expires this FRIDAY

Brewbound Session: Limited Hotel Rooms Remain at Paradise Point; Early Registration Expires this FRIDAY

Signups for Brewbound Session, which takes place at Paradise Point in San Diego on December 5, are coming in at a record pace! Friday is the last day to register for the conference and take advantage of early registration pricing. If you are planning on attending, don’t delay! Already signed up? Here are a few quick updates that will make your planning easier:

Hangar 24 Reveals New Logo

Hangar 24 Reveals New Logo

While some craft breweries might go many years without refreshing their image, Southern California-based Hangar 24 decided that after just five years in business, it was time to give its aviation-inspired labels a small makeover.

Ballast Point to Build New $12 Million Brewery in San Diego

Ballast Point to Build New $12 Million Brewery in San Diego

After nearly two years of searching, Ballast Point has finally found a home for its new 150-barrel brewhouse. The San Diego-based craft brewery today announced that it has begun construction on a $12 million brewing facility in the Miramar district of San Diego.

Craft Brewers, Large and Small, Secure New Distribution

There was a land grab in beer distribution last week that saw several craft breweries expand into new markets. SweetWater Brewing Co. signed with River City Distributing in an agreement to bring the Atlanta, Ga.-based brewery’s beer to Louisville, Ky. Oskar Blues announced its plans to expand into Indiana in November via a partnership with… Read more »