2 Dead Following Shooting at TRU Colors Brewing Executive’s Home

2 Dead Following Shooting at TRU Colors Brewing Executive’s Home

Two people have died and a third was injured in a shooting at the home of George Taylor III, the chief operating officer of TRU Colors, in Wilmington, North Carolina. TRU Colors, which Molson Coors acquired an equity stake in April, was founded by Taylor’s father, George Taylor — a tech entrepreneur and former Untappd chairman — and leaders of the Bloods, Crips and GD (Gangster Disciples) gangs. The company employs active members of rival gangs “to bridge divides and create economic opportunity, all while teaching life skills with professional training,” according to TRU Colors’ website.

Dale Katechis Discusses New Relationship with Veritas Cannabis

Dale Katechis Discusses New Relationship with Veritas Cannabis

Oskar Blues founder Dale Katechis made waves this month when he announced he was joining Veritas Fine Cannabis as an equity stakeholder and team member. The craft beer pioneer told Brewbound the cannabis industry piqued his interest several years ago, but it wasn’t until a friend from childhood who is now an investment banker introduced him to the Veritas team that he was ready to jump.

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

NielsenIQ: July 4 Off-Premise Beer Sales Predictably ‘Lackluster’; Hard Seltzer Hits 13% Dollar Share

The beer category didn’t see fireworks in off-premise retail sales this July 4, market research firm NielsenIQ reported. “For the biggest beer holiday of the year, the category had lackluster performance in the off-premise channels this year, with dollar sales down -5.1% compared to last year, and up +7% compared to 2019, which was driven in great part by beyond beer segments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote.

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Q2 Performance Flummoxes Analysts

Boston Beer Company adjusted its full-year forecast for shipments and depletions growth after a significant slowdown in the hard seltzer segment in the second quarter. The company previously projected full-year growth of 40-50% in shipments (sales to wholesalers) and depletions (sales to retailers), but has trimmed that projection to 25-40%. Its depletions increased 24% during Q2, decelerating by half from Q1’s growth of 48%, according to remarks from founder and chairman Jim Koch in the quarterly earnings release. “To be totally honest, we’re surprised at the sharpness and the suddenness of the change in trajectory,” Koch said during a conference call with investors and analysts.

Crowns & Hops Launches Equity Crowdfunding Campaign

Crowns & Hops Launches Equity Crowdfunding Campaign

Crowns & Hops Brewing Co. is getting its own facility — and the Inglewood, California-based craft brewing company is asking drinkers if they want to be a part of it.

Brewbound Podcast: The Numerator Challenge

Brewbound Podcast: The Numerator Challenge

The Brewbound team takes on the “Numerator Challenge” in an effort to better understand the differences in the consumption behaviors of Generation Z and millennial drinkers. The team also discusses Boston Beer Company’s tie up with Beam Suntory, gets hit with breaking Reyes news, and dabbles in the various cannabis news of the week.

Houston’s 8th Wonder Launches Delta 8 THC Seltzer in Texas

Houston’s 8th Wonder Launches Delta 8 THC Seltzer in Texas

8th Wonder Brewery and Distillery in Houston released a Delta 8 THC non-alcoholic seltzer last week, advertised as the first Delta 8 seltzer product in Texas — a state that has been debating the legality of Delta 8 products in recent months.

Athletic Brewing Secures Plans for 150K Barrel Brewery in Connecticut

Athletic Brewing Secures Plans for 150K Barrel Brewery in Connecticut

Non-alcoholic craft brand Athletic Brewing has signed a lease for a new facility in Milford, Connecticut, that could triple its capacity. “Once complete, we’ll have over 150,000 barrels capacity on each coast, with the potential to triple in the new facility over time,” CEO and co-founder Bill Shufelt told Brewbound.