Bud Light Seltzer To Release Hard Soda and Sour Variety Packs

Anheuser-Busch InBev-owned Bud Light Seltzer will release two new variety packs in the coming months featuring the brand’s “loudest flavors ever.”

The first, set to launch January 3, is the Bud Light Seltzer Hard Soda Pack. The variety 12-pack features four flavors inspired by “the bold, delicious flavor profiles only found at soda fountains,” according to a press release: Classic Cola, Cherry Cola, Orange Soda and Citrus Soda.

The hard seltzers check in at 5% ABV and 100 calories, with zero sugar, and will be the newest offering to join Bud Light Seltzer’s year-round portfolio, which includes the Classic variety pack, Bud Light Seltzer Lemonade, Bud Light Seltzer Iced Tea, and the Retro Tie Dye pack.

Additionally, the hard seltzer brand is launching a new limited edition variety pack: Bud Light Seltzer Sour. Available nationwide December 27 through April 24, 2022, the variety 12-pack features four “pucker-worthy fruity flavors,” which include Blue Raspberry, Watermelon, Lemon and Green Apple.

Each 12 oz. slim can of sour hard seltzer is 5% ABV with 100 calories and less than 1 gram of sugar.

Bud Light Seltzer’s other seasonal variety packs include its Fall Flannel pack and Ugly Sweater pack.

Bud Light Seltzer is the third-largest brand family in the segment and maintains an 8.5% share of the segment in volume tracked by Fintech, behind Mark Anthony Brands’ White Claw (35.4%) and Boston Beer Company’s Truly Hard Seltzer (26.9%). Year-to-date through November 28, dollar sales of Bud Light Seltzer have increased 10.3%, to $384.8 million at off-premise retailers tracked by market research firm IRI.